Monthly Archives: February 2014

Campari’s Worldwide Celebrations

Campari unveiled its 2014 ‘Worldwide Celebrations’ Calendar, with Hollywood actress Uma Thurman adorned in a collection of beautiful dresses and shoes from luxurious fashion houses such as Versace, Stella McCartney and Chopard, to name just a few.

Shot by noted fashion photographer, Koto Bolofo, it features 12 intriguing and vibrant festivals. From Spring Festival in Beijing, the biggest celebration in China, to Hanami in Japan, the 15th edition Calendar provides a window on the world with its Midsummer’s Eve in England, during which revellers celebrate the Summer Solstice at the historic Stonehenge, and the bright and exhilarating Reveillon in Brazil, the biggest New Year Celebration in the world.

Porsche Design S/S 2014

Titled New Digital Ambiguity, Porsche’s spring summer 2014 is inspired by the impact of digital culture on design with a modern peachiness.

“The pace of modern life and rapid exchange of ideas and information has transformed the perception of the world and how we live in it,” says Thomas Steinbruck, Creative Director Porsche Design. “Hence we compelled to build a look that conforms to this new living space.

In Spring/Summer  Womenswear Collection, in the iconic Funnel Pocket Dress: a simple shape of a sleeveless dress, with wisely placed pockets on the hips add a favorable volume to the dress, whilst at the same time materials like finely spun sport-mesh are assuring the optimal comfort.

While the trench coat are being modernized through the use of neoprene. With a generous collar and additional darts a new look is guaranteed. In the sense of rapid change in this collection soft leather is used in contraction to strong shapes. The appeal of a plain shirt is enhanced by a delicate belt and completes the look.

The Menswear Collection too follows the same principles by using even more straightforward shapes. It avoids the unnecessary and accentuates the functional elements of modern design and apparel.

Jim Beam Make History

Jim Beam and Mila Kunis are teaming up to “make history” in 2014 and beyond. Kunis joins the Jim Beam family as a global partner and spokesperson, and will play a leading role in Jim Beam’s new Make History multi-media brand campaign that will reach more than 100 markets worldwide.

“Mila’s love of bourbon, her appreciation for the authenticity of our brand, her warm personality and her global relevance to our Make History™ campaign makes her the perfect partner. Anyone would want to share a Jim Beam with Mila. We love that about her, and couldn’t be happier to have her join the Jim Beam family.” said Kevin George, senior vice president and chief marketing officer.

Make History is the first-ever global marketing campaign for the iconic American brand, which traces its history to 1795. The television campaign featuring Kunis will premiere in the next few months in the brand’s largest markets, including the U.S., Australia and Germany.

McDowell’s Post-Position Draw

The McDowell Signature Post-Position Draw was an evening where owners, trainers and jockeys eagerly awaited the ultimate draw that determines their fate.

Being the richest individual sporting event in India with a winning prize purse of over 3 crores, we saw an impressive line-up of performances with actor and racing fanatic Randeep Hooda, gracing the evening.

Prolific accessories designer Rina Shah presented a collection portraying her love for horses. The collection titled Rinaldi Equestrian is sporty chic and classy. Jockeys walked the ramp in fun coloured t-shirts, leather appliquéd horses at the back, some cool riding team bags made with canvas and leather, along with cufflinks and ties with horse prints. For the very first time, Signature also unveiled a joule designed by Rina.

Priceless Possessions

The patriotic spirit was at its height during the launch of Priceless Possessions at The Zen Garden of Nom Nom, Hotel Ashok, Chanakyapuri.

A unique answer to all the lifestyle needs of today’s fashion conscious fraternity; it’s the latest in Fashion, Beauty, Interiors, Art & Food, etc.

Seen flaunting the tri-colour theme were Harjinder Kaur, Hitesh Keswani, Shalini Vij, Neelam Pratap Rudy, Pawan Sachdeva, Rajdeep Ranawat, Gautam Gupta, Niket & Jainee, Niharika Pandey, Manish Gupta, Varija Bajaj, Sylvie, Barkha Kaul, amongst many others.