The fast food chain has recently decided to launch a stock of 100 bottles of pizza-scented fragrance, to be sent to its facebook followers who back in August commented on one of its posts asking, “Do you love the smell of a box of Pizza Hut pizza being opened? We thought so. If that smell was a perfume, what would it be called?”
The evocatively titled exhibition, ‘The Wall Forgotten’ will have more than 30 unique works on display, and will focus in particular on the result of experience of the last decade of the artist. On offer are works that have added a new and substantial chapter to the rich and varied novel figures Guerzoni has gradually created on the subjects like wear of the time, the ruins of archeology and traces of memory.
The exhibition promoted by the Ministry of Heritage and Culture and curated by Pier Giovanni Castagnoli and Fabrizio D’Amico will also include a selection of historical works dating back to the seventies when the artist resorted to the use of photographs in his works.
The accumulation of items in his ‘museum-setting’ store is perhaps the best extension of his clothing line, playing on his quirky, retro yet contemporary outlook. The hand-picked collection included altars, curated-art-turned-canvas, retro-typewriters, barber-shop inspired furniture, custom-made helmets, bikes, lighters, antique cameras, ties, radios, luggage pieces, early 19th century sewing machines and other pieces of art that were on display at his flagship boutique, housed in a 200-year old building in Colaba.
The exhibition will also showcase a range of 1920’s to the 195o’s eyewear including an early range of rare aviators and a caravan series from brands like Ray-Ban that have been restored. The unique pieces of one-off eyewear, distinctive retro tea shades have been popularized by legendary Beatle member, John Lennon, Elton John and Lady Gaga. The collection also includes restored-watches from early ranges of Seiko, Rikoh, the West End Watch Co., and even the good old HMT!