The brand was recently dubbed as the most valuable fashion brand in the world belting out a range of the trendiest pieces every season, along with some great campaigns. Louis Vuitton’s latest ‘Core Values’ campaign featuring legendary boxer Muhammad Ali and his grandson puts the brand on the center stage.
The Core Values campaign roping in the illustrious names from different spheres banks upon the cult status of Muhammad Ali this time. Though the ad shows the boxer in all his humility but it’s his 3-year-old grandson who envisages the typical Muhammad Ali aggression with gloves on and chest out.
The campaign also featuring Louis Vuitton’s ‘Keepall 50’ bag has been shot by photographer Annie Leibowitz at the backyard of the rumble in the jungle star’s house in Phoenix.