Bennu Sehgall’s creations are what dreams are made of. Beginning her career two decades ago, the maverick designer has created her own niche in bridal fashion and her collections are something every bride desires.  She is the daughter of legendary singer Mahendra Kapoor.

Bennu Sehgall’s journey started when the editor of Society magazine wanted her to be a part of the Society Exhibition which was held at the world trade center. Having only a month to prove herself, she instantly went on overdrive mode hiring tailors and creating her collections and by the end of the month, Bennu had successfully designed 100 outfits! All the stores of Mumbai from Sheetal to Benzer, Amarsons to Sagar were vying for her creations to be housed there. Moreover, not only Mumbai, she was flooded with offers from Kolkatta, Delhi, Chennai and Bangalore as well.

Her signature style consists of bridal designs which portray timeless elegance and classic pedigree and her collection also includes delectable accessories like Mang Tikkas, Baju Bandhs, shoes and belts which complete the look of each of her beautifully crafted outfits. Her repertoire includes stylized sarees, salwar kurtas, ghagra cholis, funky skirts and dhotis, formal and semi-formal ethnic wear for both men and women. Bennu Sehgall is known for creating tactile interest with colors, textures and ornamentation on her creations which results in life-long beautiful memories for the wearer. Her collection is breathtaking, be it for engagement, mehendi or the pheras and Bennu literally transforms every girl’s dream wedding into a reality making the bride feel very much the princess that she rightfully is.

Bennu has over the years dressed celeb luminaries like the Ambanis, Singhanias, Godrejs, Birlas and the Bachchans. Her collection is not only popular in India but abroad as well among the NRIs who swear by her creations; be it USA, UK, UAE, Singapore, Australia or Africa. 

At last someone took up the courage to walk the forbidden path and take up the challenge of catering to luxurious menswear fashion. Considering the orthodox taste of men and gene configuration of splurging on whisky, golf and cricket matches rather than clothes apart from the classics, the fashion world always had been apprehensive to have a complete Men’s fashion destination.

The Collective is launched by Madura Garments Lifestyle Retail Company, a group company of Aditya Birla Group. The first flag ship store was opened in Bangalore and the gradually it made its grand refurbishment in Mumbai and finally by this year September it set its foothold in the fashion capital of the country, Delhi. A noveou concept the store enthralls a huge floor space with designated areas and visual symmetry across all three cities.

Apparel covers all wardrobe needs from designer, formal, semi formal, casual, denim to active wear. The offering includes brands such as Armani Collezioni, Adriano Goldschmeid, Duchamp, Fred Perry, Hackett, Hugo Boss, Kenneth Cole, Ted Baker, True Religion and Versace Collection. And also houses lines from the Indian couture deigners like Manish Malhotra, Rajesh Pratap Sing, Varun Bahl+Karan Johar and many more.

Accessories include fashion watches, cufflinks, shoes, ties, belts, leather products and sunglasses by leading brands like Church’s shoes, Momo Design, Puma Black Station, Toy Watch, grooming products from Molton Brown, The Art of Shaving and home accessories & gifts from Culti, Christofle, Ercolano, Fornasetti and Votivo.

Through popular demand by the market the store had to introduce a women’s capsule, though the store is definitely dominated by menswear. In accordance with the unique splurge of this concept store it also hosts an array of extremely high profile and luxurious services. Like the Made-to-measure services offer Raffaele Caruso and leading Savile Row brands such as Aquascutum and Richard James. In addition, made-to-order services from leading Indian designers JJ Valaya, Rohit Bal and Tarun Tahiliani meet the needs of the ceremonial buyer. For those looking for a stylish haircut or a quick trim there is Jean-Claude Biguine’s French Salon and Spa with a French stylist on board at The Collective. In addition, the Collective is the first retail store to offer product care and specialized dry cleaning services to its customers.