Rika the label by Rekha Arora is a fresh new approach to jewelry design making it fun, chic and very versatile. A jewellery collection that dictates the sense of individuality and pride possession it is set in the kinkiest fashion. Launched in 0ctober 2009, the Rika jewelry design studio offers statement pieces in jewelry to create a look that is unique to the personality of the wearer.

The latest addition to her creation is the animal prints jewellery. For Spring-Summer 2010, ‘RIKA’ draws inspiration from the myriad floral blooms of spring as natural motifs and flowers find pride of place in statement neckpieces. The colours are young, fun and represent gorgeous spring profusions of oranges and lilacs of the bougainvillea as well as blossoms of orchids in shades of pink, white and purple. This exciting new collection captures the mood of the moment by bringing a new dimension of freedom and self-expression to the world of jewelry. Rekha’s sense of design, the fine East Asian workmanship and dazzling character of each semiprecious stone combine well in this new collection made from semiprecious beads, corals and stones such as amethyst, turquoise, agate, arcade, jade, lapis lazuli and more.

Rika as the local Bangkokians referred to Rekha, was born and brought up in Thailand till she shifted to New Delhi about a decade ago. She was taken in by the creativity, skill and precision of the local Thai and Burmese jewelers, lapidaries and artisans and branched off into a new direction from the gemstones business her family had setup in the late 1970s. Thus was her label very aptly christened Rika, feminine, fun, elegant and bold, the label is all about the woman of today – confident, splendid in every form and very individualistic. The avant-garde jewelry designs can be worn in different ways and makes the perfect accessory that can be dressed down for daywear or dressed up for an evening out.
 

A style defined by the elimination of excess along with strong Asian influences. Felix Bendish is a mixture of supremely classic, traditional, historical designs blending with real fashion. The label was launched in 2001 at the in-house design studio in Mumbai, where it creates exquisite handmade embroidered clothing and accessories.

 Felix is a Graduate with Bachelor in Commerce and then Graduate from L.S Raheja Fashion and Technical institute in Mumbai. Basically a fashion designer and couture embroiderer he caters to Europe and America and has recently entered the domestic market. He was also a debutant  in accessories at Wills Lifestyle India Fashion Week 2010.

Passion of designing couture embroideries and transforming these to an accessory is Felix’s current obsession. Every accessory piece designed dictates quality, finish and flawless workmanship, while keeping international forecasts, trends and colours in mind. As the creativity of Felix derives inspiration from the inner complexity of human being the design philosophy lies, in not being afraid to experiment.

The brand mainly caters to Europe and America and has recently entered the domestic market with a medley of personal clientele, Bollywood films, television, beauty pageants and fashion shows, in India and overseas. Felix has also worked as a costume designer with stars like Helen, Riya Sen, Ashmit Patel, Sameer Dharmadhikari, Priyanshu Chatterjee, Rajneesh Duggal, Sayali Bhagat and many more.

Niharika designs translate Silver-Screen moments to 24X7 Life.   From couture to prêt, her lines are high-spirited and high-impact.  Mix bold colours with clever cuts with embellish as required, her collection is for the woman who gets the limelight without stealing it.  Niharika believes that the wearer and she are equal partners in making an outfit work.

Her clothes reflect passion for drama as she is an ardent fan of theatre and has designed costumes for National School of Drama, while working with them. Here, Niharika learnt to imagine in Technicolor but execute in Real Time: an understanding that found her self-titled label. As she says, “Skill lies in the ability to create drama while side-stepping melodrama, usually in very high heels.”

Her Autumn Winter collection is about most interesting journey of anyone’s life that is love. It is full of emotion with all colours of the universe. This romantic collection has all sporty carefree look to ultimate feminine grace, adds Niharika.

Lustre fabric satin to chiffon, silk knits, gheecha silk has been used to portray the best look of a character who is in love. Metallic texture, chains, little flower patterns all put together to create a unique statement. Short dresses to cowl tops, shorts, jump suit, and a long draped gown.

 A graduate from Pearl Academy of Fashion. Her cuts reflect silver-screen drama for everyday life. It’s great fun for her to design everything around her. Her strong believe is" life is a drama" so everything she creates she love using theatrical mood into it. To create illusion through fabric texture, colour and ornamentation always fascinates her. For her garment is not a just garment, it’s the attitude.