October 2009 - Page 6 of 11

Under the direction of GUESS?, Inc. Chief Executive Officer and Co-Chairman of the Board, Paul Marciano, the GUESS fall / winter 2009 collection unveils a story that not only reads beautifully together, but where each individual product can stand tall on its’ own and tell their own tale.

This GUESS fall 2009 denim collection is an assortment of fashion clothing an edgy denim-focused collection that merges the character and individuality of the iconic brand, where each style is individually treated with unique washes and embellishments so they can stand on their own and centers around the fall 2009 denim line, portraying GUESS in a raw, urban manner.

For the Girls, GUESS has brought the Distressed and embellished jeans to be paired with a combination of romantic, ruffle front tops as well as rocker tees and grungy plaid button downs, showing that whatever your GUESS style preference is, it will be one of glamour. Whereas for men, rich leather pieces are juxtaposed with destroyed jeans, drilling the rock image that GUESS men’s has come to be known for.

We wanted to re-introduce our customer and new generations of customers to the true essence of our brand," says Paul Marciano, Chief Executive Officer and Co-Chairman of the Board. "GUESS is first and foremost a denim brand and we are proud to have sustained almost 30 years in the denim industry and we still remain a leader and an innovator in the field".

A dainty treat, the jewellery collection by Bina Goenka is a combined accomplishment of exceptional quality craftsmanship with contemporary appeal and a vibrant design direction. The pieces carefully steer clear of past cameos experimenting with the medium to create futuristic designs. Every piece is painstakingly handcrafted and the stones used are carefully selected as per the inspirational flow required. The collection is majorly inspired by nature, Bina Goenka believes, “design is present everywhere, inspiration can be drawn from the smallest of detail present in one’s environment.”

The very name of the brand spells Haute Couture and brings forth a collection for the fashion connoisseurs. Designed for today’s women for whom buying jewellery is not just as an investment but a style and design statement. Bina infuses in her jewellery diamonds and precious coloured stones in all cuts like round, oval, princess, baguette, hearts, pear and marquise to create something which is modern, exciting and alive. With separate designs for cocktail , fashion, bridal and casual the collecions are very specific about the look being aligned to the event.

The exquisite work of design looks far beyond the white translucent sheen of diamonds to combine with a burst of colours from the hues of coloured stones. As the designer says, “I find it more exciting and less limiting than only diamond jewellery. We have an all white collection, all green collection, all red collection and mixed color collection. We also work with various natural colored diamonds and large sized stones imported from abroad.” The collection has a radical range of necklaces, rings, earrings, bracelets, pendants, full bridal sets(including mangtika and bajubandh), and various accessories to choose from.

Bina Goenka, the Mumbai based jewellery designer presented a very profuse preview of this signature jewellery line at a private viewing through a two day long exhibition at The Imperial, New Delhi from the 8th to 9th of October,2009. Parineeta Sethi & Ammu Saidi hosted a lunch for Bina Goenka and selective Delhi women to celebrate her presence in Delhi. Present at the viewing were Anjalee Kapoor, Parineeta Sethi, Ammu Saidi, Taneesha Mohan, Ramola Bachchan, Payal Kapoor, Priya Jain, Latika Khaneja, Naina Balsaver, Kitty Kalra, Witty Bawa, Shabnam Singhal, Puja Puri amongst others.

Today, Ayurveda traditions and healing systems find new meaning and are gradually being revived with enriching recipes for flawless skin, ageless beauty with health and longevity. Through this we can return to the harmony of life, the harmony of the mind and body with the soul.

IRAYA, the beauty and wellness brand from Sadatan Pure Ayurveda Pvt. Ltd that came alive twenty years ago and spread its aura across the globe, launched five new beauty products to its un-paralleled range of natural beauty products. A truly unique and wide range of Ayurveda-inspired products, the IRAYA range comprises of products that believe in nature’s own healing process, bestowing complete wellness and lasting beauty from within.

The essence of Ayurveda is rejuvenation. Achieved through the harmony and balance of the mind and body with the soul. A holistic healing system, Ayurveda is the ancient Indian science of preventing disease and enhancing health and vitality. It’s references are found in India’s most sacred and revered text, the Vedas, the oldest known written records of human civilization.

The high brand synonymous with uber urban chic and urban footwear for women and men introduced its F/W’09 ‘Be a Flirt’ collection.

The collection which is been designed by some of the best known names in fashion comprises of a mix of high heeled shoo ties and dress sandals and booties. The high heeled shoo tie which is been offered in patent and metallic leather is one of the mainstays in women dressing for the season, with Victorian inspired looks offered as peep toes, sling back straps and side cut outs for a flirty and fun look.

“High fashion has a short and a dynamic life”, says Kapil Mahatani, CEO , Tresmode.It is for people who constantly flirt with styles, attitude and fashion. The spirit of tresmode is to design footwear and accessories that are unique and fashionable and reflects flirtatious attitude.

Men’s collection is a mix of loafers, slip-ons, dress shoes, lace ups and ankle length boots. The gladiator is also been extended to the male version to give the rugged roman look. Casual lace ups have been designed in pewter and bronze to give a more complete and trendy look.

Rohit Bal is the Wills Lifestyle Grand Finale designer
Rohit Bal, is the grand finale designer for Wills Lifestyle India Fashion Week Spring Summer 2010. The Internationally acclaimed designer has been the pioneer and directional force to the Indian fashion industry and is also celebrating 19 years of his label. He showcased three designs from his collection as a prelude to the big show.

Rohit Bal, announced on the occasion ‘Yasas,’ (a sanskrit word synonym to glory) as the theme for his grand finale collection. The designer interprets the glorious past of Indian cultural heritage and the days when India was called the golden peacock. The collection derives its inspiration from the intricate and rich crafts of India that have flourished through ages recreated with a blend of new and old techniques to bring about the modern and contemporary feel. Rohit Bal designs with a unique mix of fabrics of muslin, velvet, brocade, handspun mulmul and chanderi that together weave a whimsically unpredictable story. The silhouette and form encompasses soft fluidity, free spirit and pronounces feminine. Retracing the path of history and digging deep into the archives of ancient Indian costumes, pre Mughal and Mughal, textiles, colours and embroideries has emerged a collection that journeys this magnificent culture. Sunil Sethi, President, FDCI says, “For Rohit style is his mantra and he is known for his sophisticated cuts and fabrics. Rohit is one of the most sought after designers in India and his creative mind gives a true bent of spirit in his work as well. WIFW SS2010 will end on high note with his selection as the grand finale designer.”

Atul Chand, Divisional Chief Executive ITC’s Lifestyle Retailing Business Division, said, “This season one of India’s most distinguished and celebrated fashion designers, Rohit Bal, will be taking the tradition forward and will create magic on the ramp in his signature style.” He also adds that at Wills Lifestyle they have a long term commitment to fashion and the cause is to support and popularize designers and catalyze Indian designs in reaching the national and International market. Atul Chand reinforces faith in Rohit Bal as he is the master of fantasies.

Wedding is a new chapter of everyone’s life and a bridal trousseau is incomplete without the perfect jewellery ,understanding this better, Tanishq, India’s most desired jewellery brand Known for its product innovation and design expertise launched its exquisite ‘‘Classic Diamond Collection’’ especially designed for this wedding season.

A bridal trousseau is incomplete without the perfect jewellery. In line with the changing consumer preferences, the emerging fashion trends and the varied requirements of the diverse cultural fabric of India, this new collection from Tanishq unveils a complete range of jewellery that brings alive the traditional and contemporary ideals of the modern & classic Indian woman. This new collection represents an unusual blend of geometric forms, floral motifs, pave and prong set of diamonds to offer a wedding that is truly made in heaven.

“Classic Diamond Collection from Tanishq is designed keeping in mind the demand for variations in diamond jewellery. This bridal collection is also an experiment to bring a new trend of ‘Diamond Bride’ in India”, said Sangeeta Dewan, Head Design Studio.

With an extensive range of 175 products, the ‘Classic Diamond Collection’ is available at all Tanishq stores in over 75 cities and is priced between Rs. 2,00,000 to Rs. 45,00,000.

Tanishq stores in Mumbai:

Tanishq Bandra store – Ph: 022 – 26433003, 26425856

Tanishq Khar – Ph: 022 – 26484846, 26495959

Tanishq Churchgate – Ph: 022 – 22821621 022 – 22821621 , 22838801

Charu Parashar Bridal Couture Preview
The restaurant FIO at the Garden of Five Senses, Delhi became the abode of unmatched luxury and epitome of feminine beauty as Charu Parashar previewed her Bridal collection on the eve of 5th October, 2009. She is one the young designers that Ultimate Luxury Weddings is promoting at its wedding showcase later this year.

Charu weaves romance and power for the contemporary women and the collection itself blushes with love of wedding bells. Indian traditional treasure and handcrafted heirlooms compliment the collection, the added sparkle comes from the use of semi precious stones and Swarovski elements. The silhouettes have been kept overtly modern and stylish with tapered fish net skirts and tube tops for the sensual bride. Yards of brightly coloured chiffon and silk with meticulous patch work brings out the essence in each design with colours of sunshine yellow, aubergine, lime green and plush pink.

Talking about her collection Charu says, “I design keeping the contemporary woman in mind. Even while dressing the bride I combine the sense and sensibility of bridal fashion carefully.”

Charu a revivalist at heart has a distinctive signature style that represents the finest structured textile print with rich detailing. Her fashion presentation ‘Utpala’ has traveled to places like Manhattan, Philadelphia, Toronto, London, Jakarta and scheduled for Barcelona in July 2009. The label ‘Charu Parashar’ has its presence in seven countries worldwide through 54 stores.