Three unique looks from the campaign were unveiled to the guests who appreciated the finely shot images and the breathtaking jewellery. Praddep Jethani proudly announced Krishika Lulla  the face of his campaign stating her as the new age women who balances work and professional life both astutely and symbolizes success , style and elegance. Guests who shimmered through the night included designer Anita Dongre , Actresses Sameera and Sushma Reddy , Isha Kopikar , Sophie Choudhary , Neetu Chandra, Gul Panag , socialites Zarine khan , Aarti Surendranath. The new Jet Gems showroom at Bandra, Mumbai is truly the final destination for women with a fine taste in design and jewelry.

With participation from the world’s most desirable brands and celebrated Indian designers, Fashion Night Out 2012 showcased exclusive designer merchandise, in-store offers, unique product launches and appearances by celebrities for the ultimate luxury shopping experience.

There were Rohit Bal and Shantanu & Nikhil designed T-shirts and Sabyasachi totes designed especially for the night out created by FreeCultr and Uni Style Image. The proceeds from the initiatives will go to the Habitat for Humanity’s Women IndiaBUILDS initiative.

The event was also marked by the presence of glitterati like Alia Bhatt and Karan Johar.

The launch of the fashion room came along with the showcasing of creations of designers James Ferreira, Uvi, Myoho, Ritu Didwania, Mal Mal, Ritika Arya Jain, Jool and Taara by Sangeeta Khanna.

The collections reflecting timelessness and minimalism turned out to be perfect for the season of festivities and occasions. James Ferreira presented a special range embodying comfort and sensuality through drapes, irregular tie and dye forms, interesting patterns, colour blocks and an eveningwear line in satin.

A blend of classic, contemporary and fusion styles Mal Mal’s collection reflected one’s own individual personality. Myoho’s creations were a blend of Indian handlooms with a subtle modern sensibility while Uvi presented designs in his signature style with vibrant colours, floral motifs and play with textures.

Coming as a breath of fresh air Ritu Diwania’s fusionwear was a blend of the North Indian Pathan look and European baroque look. The kurtas were teamed up with straight wide legged pants with highlight being the delicate hand smocking on each piece whereas Jool Kurry unveiled a line of Avant-garde, statement making yet wearable accessories, for the first time at Mozaic’s Fashion Room.
On the occasion of the launch, Shilpa Gupta, said, "The Fashion Room makes Mozaic a holistic design and lifestyle store with creative solutions for all your style and space needs under one roof. In keeping with our ethos, each designer has been handpicked and has created a line that is not available elsewhere.”

The event attended by who’s who of the city including Mansi Roy, Radhika Mukherjee, Azmina Rahimtoola, Basab Paul, Rashmi Nigam, Urvashi Kau, Alina and Sana Wadiwala, Shaan Khanna amongst others

The concept is an interactive microsite accessible through Jimmy Choo’s official website celebrating street style photographic reportage with an image gallery showcasing stylish fans wearing Jimmy Choo across time zones, day to evening, 24:7 The evening flowing with champagne, high heels and glittering handbags saw some of the most stylish women of the city photographed for the interactive microsite that celebrates the global style of Jimmy Choo.

The venue was also transformed into a glamorous hotspot bathed in pink light with different visual elements to reflect the persona of the brand. Besides the use of the Choo 24:7 imagery and display of the latest Fall Winter collection created a strong visual identity for the event.   

The event witnessed the glitterati and luminaries of the tinsel town including Preity Zinta, Shahzaan Padamsee, Sophie Chaudhary, Sarah Jane Dias, Superna Motwani, Sonal Chauhan, Natalia Kaur, Shaheen Abbas, Rhea Pillai Paes, Manasi Scott, Raageshwari, Mandira bedi, Nisha Jhaveri, Apeksha Chopra, Bijal Meswani, Madhoo Shah, Lata Patel, Zeba Kohli, Arti Surendranath, Nisha Jamwal, Ami Patel, Cherie D and Amrita Raichand amongst others.

Akanksha Aggarwal who was the host of the evening and of the launch party is also the face behind Sherle Wagner in India. Guests included bollywood personalities like Kajol, Sharman joshi, Sohail khan  , Yash chopra  and socialites like Nisha Jamwal , Bindu Mittal, Rhea Pillai , Neeta Lulla etc. Some of the exclusive collections which were on display   included the Dolphin collection in Antique gold finish , the rock crystal and cut crystal collection , Tiger eye collection , Hand painted china collection etc . The entire product range is accessible to the Indian clientele by way of catalogues and skilled store.

Combining heritage richness with contemporary design, the designer has infused vintage embroideries with clean lines, chic silhouettes and vibrant colors to create the collection. An aura of elegance is created with ornate surface treatments and luscious palettes of bright fuchsias, bold reds and jewel tones.

The collection boasts of body accentuating fits interspersing with flowing forms rendered through an A-line cut. The use of finest handpicked gota patti with hand cut sequence is further accentuated with dabka and baadla that render the embroidery a rare richness.

About the collection Surekha said, “For this season I dip into the Indian treasure trove of rich and rare textural techniques. My collection combines a multitude of hand embroideries on fabrics like silk and georgettes which have a traditional touch yet a contemporary feel. Style and silhouettes draw inspiration from the bygone era giving a soft, elegant and vintage appeal reminding one of the timeless beauty.”

The event was well attended by who’s who of the city including Minnie Burman, Indira KP Singh, Guneeta Dhingra, Neeva Jain, Bindiya Jain, Kukie Chaudhry, Maheep Singh, Latika Khaneja, Shabnam Singhal, Ashi Burman, Meenu Bakshi and Ritu Ansal amongst others.