As we reported in January, Pharrell Williams, as first man to feature in Chanel Gabrielle hand bag campaign. Although the worldwide release date is in April, we have obtained an early preview of the campaign, from the brands Instagram page.While we have to wait till April for the campaign pictures of other stars Kristen Steward, Cara Delevingne and Caroline de Maigret.

@pharrell in #TheCHANELGABRIELLEbag campaign released on April 3rd #GabrielleChanel #Pharrell

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Karl Lagerfeld has conceived a campaign in four parts, based around four muses for the launch of his new bag dedicated to the founder of the House, preceding the imminent arrival of four short films featuring Kristen Stewart, Cara Delevingne, Caroline de Maigret and Pharrell Williams.


Filmed at a frenetic pace by Australian director Daniel Askill, Kristen Stewart goes to meet the spirit of Gabrielle. For Cara Delevingne, Japanese director Shishi Yamazaki has imagined a film using rotoscoping, like an urban pop cartoon in which the young woman plays the leading role. In front of Olivier Assayas’s camera, Caroline de Maigret embodies the Parisienne par excellence in a black and white ambiance of a Haussmannian apartment. As for Pharrell Williams, we see him through the eyes of director Antoine Carlier, having fun in an empty concert hall. In each of the films the magical and mysterious aura of Gabrielle Chanel is present.


Blogged by Deepa Srivastava Kumar