July 2016 - Page 6 of 8

McCartney tapped the dream team to represent her new fragrance, Pop, with musician Grimes, model Kenya Kinski-Jones, actress Amandla Stenberg and Madonna’s daughter, Lourdes “Lola” Leon will front the new fragrance.

The scent is intended to celebrate finding one’s own individuality. In the video they ride around with abandon in a hot tub/convertible, dance in the desert and give off that quintessential “cool kids” vibe. “POP is a spirit. It is about capturing and celebrating that very special and exciting time when you are finding yourself and coming into your own,”McCartney said.

Lately, Alexa Chung announced that she is launching her own namesake fashion brand. Named as the creative director of the new ‘ALEXACHUNG’ label, she will be launching her new ready-to-wear line in May 2017. The collection will include daywear, eveningwear, shoes, jewellery and denim.

Collaborating with the likes of Marks and Spencer, Madewell, Supergra and AG Jeans on exclusive capsule collections, she will house her label at Selfridges, Galeries Lafayette and Matchesfashion.com.
Alexa said in an official statement naming Haider Ackermann’s former head of atelier, Edwin Bondson, as her new managing director. ‘After many seasons of inspiring and eye opening collaborations with some of my favourite brands, I have decided that now is the perfect time to go it alone and establish my very own fashion line.’

Whistling Woods International School of Fashion hosted the 2nd edition of its fa shion graduation show ‘AIYANNA 2016. The show saw models from the fashion industry walking the ramp in brilliant couture collections each with an innovative theme followed by the screening of fashion movies, designed and created by the graduating batch respectively. It’s the first time ever for a fashion design school to have offered an opportunity to the students to showcase their creativity via movies bringing out the competitive stylist in their own distinct way.

Mentored by veterans and experts like Anjana Sharma and Aparna Badlani, the collections and fashion movies at the graduation show, were inspired by varied categories of art, culture, travel and literature from across the globe.

While the garment collections were titled, IGENEOUS, LADEGEL, PLAY, AMAARA, WABI-SABI, COSMIC NAVY, the titles of the fashion movies were REBIR TH, AEON, LUCID DREAM, NARA-NARI.

Judged by Meher Castelino , Sonal Jindal , Medusa and Shereen, Sikka Bharwan, winners across categories included :

Best Movie & Best Styling – Amrita Banerjee for her fashion movie ‘NARA-NARI’

Best Commercially Viable Collection – Simran Oberoi for her collection ‘COSMIC-NAVY’

Best Apparel Construction – Vaidehi Dharap for her collection ‘PLAY’

Best Collection & Designer – Tamana Kothari for her collection ‘IGNEOUS’

Diva rose by Simran Aggarwal, a glamorous, high-end womenswear label, launched its first ever flagship boutique in New Delhi, held over a wine and cheese soiree.

Spread over 1,200 square feet offers Western Couture, Pret, Indian Couture and accessories, stores provides fashion sensibility, which ranges from understated to opulently chic.

Celebrating the launch of her boutique Simran had crème de la crème of Delhi’s social glitterati, which included Shahank Aggarwal, Deepika Krishna, Hinakshi Kapoor, Sneha Singh, Natasha Dang and Prabhjeet Maniktala amongst others.

As someone who truly believes in the power of sport and understands the innumerous life lessons sport can teach you, Nike launched it’s new ‘JUST DO IT’ campaign in India called ‘Da Da Ding’ inspiring India’s next generation to break conventions and define their own success by bringing sport into their lives.

A start of a movement, where actress Deepika Padukone, 30, and Indian national field hockey player Rani Rampal, 21, have their paths to respective success bear similar markings: each learned the discipline and strengthened the confidence she attributes to her rise to early participation in sport, an anomaly in a country in which athletics has remained male dominated.

Their accounts also mirror sociological findings suggesting that female participation in sport helps to alter a girl or woman’s self-image in numerous ways, including feelings of control, competency and strength.

Created in collaboration with Wieden+Kennedy India, directed by French director François Rousselet, and set to a thumping anthem by Genera8ion, featuring American rapper Gizzle, “Da Da Ding” charts the rise of female sport across a diverse range of passions, including basketball, football, running, training and the national obsession of cricket.

Burberry revealed a new Brit fragrances campaign shot by Brooklyn Beckham, following his first campaign shot live on social media in January 2016.

Shot in London and featuring an all British cast of newcomers including Ben Rees, Lewis Helim, Todd Dorigo, Eliza Thomas, Liv Mason Pearson, Maddie Demaine, Carvell Conduah and Harry Pourdjis, the campaign launches across all Burberry’s platforms.

During this time customers will be able to choose their favourite Burberry Brit fragrances campaign images from a selection of 36 limited edition posters displayed at Burberry fragrance counters, select retailers and in Burberry stores. (PLEASE NOTE, THIS WILL NOT BE AVAILABLE IN INDIA)

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FENDI sealed a spectacular event in Rome that started with a private cocktail at the San Luca Academy inside Palazzo Carpegna where it launched a worldwide preview – The FENDI ROMA Book and continued at the glorious Fontana di Trevi, for a never seen before fashion show Legends and Fairytales Haute Fourrure Collection, designed by Karl Lagerfeld and opened by Kendall Jenner.

The Trevi Fountain, a Roman icon, was one-of-a-kind scenery: its water and play of lights fused with the catwalk rhythm giving life to a divinely magical atmosphere. The show was an avant-garde experimentation, innovation, proposing new luxurious and modern fur designs and accessories.

Soon after, guests were invited to the preview of the exhibition FENDI ROMA – The Artisans of Dreams at Palazzo della Civiltà Italiana’s first floor, designated to host exhibitions open to the public throughout the year, followed by a brunch on the terrace of the first floor of Palazzo della Civiltà Italiana.