McCartney tapped the dream team to represent her new fragrance, Pop, with musician Grimes, model Kenya Kinski-Jones, actress Amandla Stenberg and Madonna’s daughter, Lourdes “Lola” Leon will front the new fragrance.
The scent is intended to celebrate finding one’s own individuality. In the video they ride around with abandon in a hot tub/convertible, dance in the desert and give off that quintessential “cool kids” vibe. “POP is a spirit. It is about capturing and celebrating that very special and exciting time when you are finding yourself and coming into your own,”McCartney said.
