New York is Alia Bhatt’s favourite city in the world, in her all-new campaign for Maybelline New York, she has personified the Big Apple Reds Collection with her high fashion, rockstar look. She has sported a slinky black leather wrap dress, esque boots and lip and nail colors, which makes her look like she’s just stepped off the New York runway.

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This fashion icon who is also the brand ambassador for Maybelline New York, said “What I love about reds, is that it can transform your look from soft and simple to bold and playful. You can now match your nails with your lip colour and stand out in a crowd. This collection has a red for everyone which oozes spunk, panache and a sizzling ‘Make It Happen’ attitude. The Big Apple Reds collection is all about that, and I love my bold, glamorous look in the campaign!”

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In all its shades, hues and tints, Red is a color that’s perfect for every occasion- date night, work meeting, best friend’s wedding, festivals, or even with no reason at all! But how do you know which shade will flatter you?