For decades, the fashion industry has been infamous for the controversial/revealing/outrageous advertisement campaigns’ trends that quite a few fashion labels have been following. Point the sexual objectification of women, slight portrayal of soft-porn or the ads being outright unacceptable and sexually offensive, some brands have been known to create controversy in the industry, ignorant of which people still follow them and buy its products.

The point to be questioned is the fact that despite endless public outrages, consumer complaints and sexual allegations, a certain section of the society is shockingly ignorant and is rather in favour of such defaming campaigns. If we put into consideration the ‘not so famous anymore’ fashion label, ‘United Colours of Benetton’, the brand is known for its outspoken and shockingly controversial ad campaigns.

Where on one hand, the brand took some bold and confident steps of raising public awareness about important social issues; there it also made some failed attempts of featuring a man dying of AIDS surrounded by his family, which ended up being the most controversial image in the history of fashion advertising.

Speaking of controversies, the recent suspension of Dov Charney from American Apparel continues to make headlines. While Dov was chucked out of the fashion house for having failed to prevent a subordinate from posting naked pictures of her online, the company’s ad campaigns continue to be sexually offensive, with reference to its campaign in March featuring a topless woman.

Surprisingly however, some of the world’s leading fashion photographers are of the impression that unless provocative, the money spent on these campaigns go wasted. Contrastingly, the controversies created because of such campaigns are actually the main source of getting the brand into the limelight, for better or worse! With the onset of social media platforms like Instagram, twitter, facebook and pinterest among others, provocatives are what actually sell.

Meanwhile, some of the leading fashion labels like Calvin Klien, Abercrombie & Fitch, Saint Laurent and Louis Vuitton among many others, each follow their personal policy and the most attention seeking ways for their campaigns, in order to generate the maximum output. Besides, what is controversial in US might not necessarily be controversial in UK and might outrageously be controversial in Asia. The question still remains unanswered and highly subjective, irrespective of various allegations or legal connotations.

Fendi is set to develop the château ocean condominiums on a beachfront in surfside, a district of miami, florida.

In association with chateau group, the condos is distinguished by its waving façade, which is formed by floor plates protruding beyond the building envelope with undulating geometries,set for realization in 2015, the project’s design team includes architecture by arquitectonica and interiors by fanny haim while the furnishings will be of Fendi Casa.

Like many recent miami condominium developments, it will have12 floors, and houses 60 residences between 3,400 – 7,000 square feet each, complemented by a 300 foot length private beach.

image courtesy: château group

Aiming to fulfil the tech savvy needs of today’s generation, the luxury French apparel and accessories label Kenzo creates a 3D digital museum titled ‘Grace to the Nth Power’ for its fall 2014 collection. Integrating the physical and the digital into product experience, the gallery enables the visitors to use their phone or mouse to navigate the virtual space enhanced with videos and a gift shop.

Featuring videos of talented models such as Grace Bol and Sang Woo Kim attired in the brand’s fall winter collection, the interactive art gallery has been produced by film director Partel Oliva and web designers Kim Boutin and David Broner.

Well, the initiative is surely a digital innovation in fashion marketing which connects the consumers more effectively and gives them a real digital experience. Meanwhile, the videos and artworks of the gallery will also be displayed during a special exhibition at Galerie 12 Mail/Red Bull Space in Paris this September.