Monthly Archives: October 2012

When Wool is in Fashion

This autumn wool will definitely be in vogue as the fashion bigwigs came together in Milan to celebrate the photographic exhibition entitled “ When Wool is in Fashion”. Created by Vogue Italia  and L’Uomo Vogue in collaboration with the Woolmark Company , the exhibition showcased the works of the best fashion photographers from the archives of Vogue Italia and L’Uomo Vogue featuring wool collections of greatest fashion designers with the artistic direction of Franca Sozzani .

Among the few big important names of the fashion industry who attended the exhibition were Donatella Versace , Paolo Zegan, Pier Luigi Loro Piana, Carla Sozzani , Franca Sozzani . The event was conceived within a wider collaboration between L’Uomo Vogue and the Woolmark Company , that also included the launch of an artistic book , entitled “ The Art Of Merino- An extraordinary Matter” celebrating the infinite qualities and fashion potential of Merino Wool. The book features the incredible fashion photography by Pier Paolo Ferrari , showcasing the wool collections of 10 renowned fashion designers : Dolce&Gabbana , Salvatore Ferragamo , Givenchy , Marc Jacobs , Donna Karan , Lanvin , Missoni ,  Diane Von Furstenberg , Alexander Wang and Thom Browne. These 10 international designers have joined the project to celebrate the excellence and fashion inspiration of Merino Wool , unveiling their own visions and styles through iconic wool pieces and a series of personal and amazing quotes about the fiber.

A special international Campaign has been developed from the images of the book which will be aired in important Vogue and GQ editions from September 2012 in China , UK, Italy , USA and Australia.


All in the family

Kareena Kapoor is all set to walk down the aisle to be Mrs Saif Ali khan and one person who is making sure that she looks every bit of royalty on her D day ( now that she will be the begum of Pataudi) is celebrated fashion designer Ritu Kumar. The avant garde designer will be recreating Sharmila Tagore’s wedding outfit which will be passed on as a part of family heirloom.

The wedding attire which was passed onto to Sharmila herself by her mother-in-law was too recreated by Ritu Kumar. The traditional bridal attire consisted of a kurta , farshi , pajama and dupatta made of rust and gold tissues with contrast to the soft green satin goti at the hem  along with its neckline , sleeve ends , hem and slide slits of the knee length kurta edged with decorative zardozi border. The designer recalls the experience of reviving the old heirloom of the Pataudi family as a challenge. It took a minimum of ten to twelve craftspeople and 4 months of time to recreate the splendour of the ancient costume with fabrics woven on old naksha looms of Benaras. Needless to say the result was inspirational giving its original rich look.  All we can say is that soon to be Begum Kareena is surely in good hands.

Felix Bendish SS

We are just grains of sand; we come empty handed and go empty handed. What we leave behind is our dust..

That’s the inspiration behind designer’s Felix Bendish’s SS’13 collection which pays homage to the “Enfant Terrible” of fashion, Alexander McQueen, whose creativity knew no bounds . Celebrating the beauty in every way that inspired McQueen’s imagination and fantasy, Bendish’s collection breaks all rules and takes inspiration from the most dreaded things in nature like horns, spikes, skulls, lizards, antlers, alligators in the most unconventional way. Unisex fashion accessories like neckpieces, clutches, brooches and all hand crafted in muted and tonal colours are sure to intrigue one’s wild side. Spooky one-off pieces are perfectly infused with dizzying lenticule lenses and specially created crude metal and digital prints.