An interesting mix of authenticity and talent, Sonaakshi embarked upon her fashion journey by graduating in Apparel Manufacture and Designing from SNDT University, Mumbai in 2009, where she bagged the Best Collection Award for her exquisite designs, and laid the foundation of ‘The Label’.
Over the time the label became synonymous with opulence and high craftsmanship creating glamorous ensembles catering to women’s couture wear that is distinctly feminine and refined. By combining tailoring with drapery, along with her signature elements Sonaakshi specializes in Indian and Western wear.
Previously an assistant designer to Manish Malhotra, she currently designs and styles for the leading actors in the Indian film industry. The designer has had designed for Bollywood films like Yamla Pagla Deewana and Bittoo Boss besides working for commercials like Nikon and Sunsilk featuring Priyanka Chopra. Moreover, she also styled and designed various shoots for acclaimed photographer Vikram Bawa.
Currently, ‘The Label’ doesn’t boast of any flagship store but retails from multi-designer fashion stores like Fuel across the country.