One of the most popular Brit cosmetic brands Rimmel London organized a factory visit for Rimmel London girl Georgia May Jagger to discover the secrets behind the manufacturing of its products.
Georgia started her day by taking a tour of the production lines where she discovered how some of her favourite Rimmel products, like Scandaleyes Mascara, Match Perfection Foundation and Moisture Renew Lipstick, just to name a few, are made. She even got to try her hand at making and assembling products as she helped staff mix pigments for lipsticks and top off mascaras with caps while helping the production staff to maintain their impressive production of one Scandaleyes mascara every 0.8 seconds.
The next part of her visit to Rimmel Ashford Factory led her to R&D labs where she sat down to make her very own match perfection shade. Like a true pro, Georgia mixed ingredients, and worked away in the lab to create her shade and discover the fascinating and complex process and technology behind the Match Perfection foundation. She even got a special sneak peak at the new formula being released later this year.
Later about her experience Georgia said, “Who knew chemistry could be this fun! It was such an incredible opportunity for me to be able to see how it is all made and even have the chance to make my own. I couldn’t wait to tell press all about my experience when I met with them in the afternoon to talk about Rimmel and eye trends for the upcoming season.”