October 2011 - Page 11 of 14

Floral romance of Anupamaa Dayal has been allegorized through ‘Phool Bagaan’ – an ethereal yet earthy, pure yet sexy and endlessly wearable collection that she is going to exhibit at WIFW SS’12.

Narrating her love affair with flowers, the collection assures an idyll scene with peonies, roses, magnolias and champas graced by brilliant butterflies exuding exuberance and freedom.

Anupamaa states that the collection is meant for a sensitive earth lover whose thirst for the beauty and timelessness of fashion transcends ‘trendy’. Intense sherbet shades of Jamun, Dalchinni, Gulabi, Pherozi, Panna and Lal for the color palette whereas fabrics being used are Chanderi, Taant (Bangal Handloom), Light Silks, Pashmina, Dupion and Twill.

For this Spring Summer’12 of WIFW, the siren sisters came up to be an inspiration for the designer duo Ankur and Priyanka Modi. The poem the last siren with its enchanted framing has appealed AM: PM to demonstrate a collection based on the most sensuous and perilous seductresses of the origin, the siren sisters.

The collection is a presentation of the doldrums of the femmes. Baffling satins, silken chiffons and slick jersey harmonized with silver grey shade and flashy champagne tan along with toxic tones of blues and sizzling reds which signifies anonymity and ecstasy, executed in the duos creation.

Sequined embroidery and obstinate textures are very well displayed on the garments. The wardrobe compiles of haughty shifts, shirts, jumpsuits and dresses.

Niket and Jainee is planning to capture the mind of everyone and transfer it to the state of elation where the angels reside at the upcoming Wills India Fashion Week.

Angels signify white so is Niket and Jainee’s lineup. Metallic shades along with hint of light brown augments the wavy look of the outfits. The cuts drawing an undulating and flowing gesture provides a beatific, illusionary and mesmerizing look to the garments. Fabrics crushed silk, shimmer net; georgette having detailing of doris, beds, crystals is employed to substantiate the bizarre premise of the duo.

A varying collection of tunic, long dresses, capes, triangular kaftans and paneled anarkalis compiles the duos assemble. Kaftans and the panel cuts add more drama to the unusual look. A wide variety of materials are used in the garments. The outfits are inflated with abstract designs containing hues of golden, silver and light brown. Solid based shades which signify purity and transparency amalgamated with various stitching patterns.

The surface orientations applied in the tunics, long dresses and kaftans act as a boast to the apparel.

The vivacious and colorful trucks’ moving around on the streets of Pakistan drives Preeti S Kapoor to showcase a collection based on the truck art for WIFW. The collection spells an allegory of tribal iconography and vox-populi technique along with pop art.

The Pakistani truck drivers imply all possible art to make their truck give a kaleidoscopic look. This presentation of art on the wheels presents an essence of 1920 before the nations got separated. Preeti tries to implement the same art form in her garments by using beautiful, audacious and dramatic digital prints inflated with wide range of essentials. Mirror, crystal and stones are used for edging. Georgettes and chiffons are gracefully accentuated with extensive use of chutzpah. The garments

carry appliqué on neck lines, pulsating thread embroidery and elements of metal sequins representing the tribal culture engraved unevenly.

Her spring summer attires depict ecstasy. The collecting very elegantly transmutes the loud funky truck ornamentation onto western silhouette. Indian block prints along with multihued embroidery and other embellishments provide a more explicit look to her colorful compilation.

By her free flowing kaftans in vigorous digital prints and usage of delicate embellishments Preeti S tries to illustrate a fancy beach wear and make everyone travel the highway in the sparkling truck engraved with beautiful motifs which directly leads to the beaches of Bahamas through her collection.

Valley of Flower has come out to be the inspiration for Manish Gupta’s much awaited Spring Summer’12 collection for WIFW. The theme signifies playful hues, crafts, grace and art.

Weaves blended with bizarre embellishment accentuating the craftsmanship indicates the designers signature style in his new launch. Fusions of separate attires portraying perfect detailing blended with neat lines signify Manish’s couture. A presentation of mutiny of hues unified with the texture illustrating laces, beads, silk threads, buttons, tapes and assorted yarns contribute to the collection.

Lively and vivacious colors are plotted like a vortex of ivory defining the elegance and splendor of flora. Tint of Yellow, orange, turquoise, lime, mauve, raspberry, coral, lilac and pink add more glow to his collection.

After a successful showcasing at Pret a Porter Paris, designer Jatin Varma is all set to charm London with his collection of gowns and dresses on October 19.

Been invited to showcase his red carpet range at the prestigious Whiskymist nightclub in the city, the designer is all thrilled to be a part of this non profitable party with all proceeds to The Princess’ Royal Trust for Careers – an initiative by Her Royal Highness.The Princess Royal fighting feistily for over 20 years to provide careers with the support they so desperately need.

For the event Jatin his come up with his much applauded range of short cocktail dresses and gowns in shades of ivory, maroon, blue and crimson in silk dupion and chiffon. Jatin ecstatically says, “I am honoured to be a part of an event that is raising funds for this noble cause. This is my second showing in London and hope it’s as loved as the first time around.”

Allure & Marnrasa one of the distinct designer jewellery brand in collaboration with Mana Shetty, Rahul Kadri and Isha Mehra, hosted Araaish, a one day shopping rendezvous, held to support Save the Children India Foundation.

Mrs. Vipula Kadri was the mind behind the creation of Save The Children India. The motto works with the motive of providing a better future to those children who are deprived as well as promises to prevent their rights.

A complete day was given to shop and this season Araaish participants had to shop from the exclusive lifestyle designers to raise the festive spirit. Mana Shetty and Isha Mehra , Virendra Kumar Bothra of Allure and Manrasa, Shaheen Abbas, Suzanne Roshan, Maheep Kapoor, Queenie Singh, Malini Agarwalla, Renu Mehra, Azmina Rahimtoola and Aparna Badlani of Atosa, Priya Nathani of The Oak Tree, Masaba Gupta, Abha Singhania and Shreya Singhania of Shray , Alisha and Twisha Chinnai were found taking part in honor of the event.

While the guests list included celebrities and socialites like Sunil Shetty, Rahul Kadri, Haseena Jethmalani, Radhika Ruia, Bijal Meswani, Bhavna Pandey, Anu Dewan, Seema Khan, Rukshana Eisa, Simone Singh, Tanya Godrej, Sangeeta Assomull, Sophie Choudhary, Ramona Narang, Kajal Fabiani, Renu Chainani, Laila Dhawan, Shabina Khan, Kekashan Patel, Shalini Shahani, Laila Motwane, Surily Goel, Anu and Indu Mahtani, Aarti Surendranath and Ekta Raheja.


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‘Modelling is highly competitive field’
Vedita Pratap Singh is one damsel-who-is-not-in-distress whom vous feel like taking out for a dinner et a long stroll along one of la serene beaches. Singh debuted in Bhindi Baazaar et was la winner of MTV Mega Model Hunt et dazzled la MTV Lycra Awards ‘08 in a VIkram Phadnis attire. She is la winner of Channel V’s Hottest ‘09 et dazzled walked for Triumph ‘09 choreographed by Farah Khan et styled by Aki Narula. Singh opens her casket in a candid tête-à-tête avec Sourendra Kumar Das, et gives la insider’s point of view of the fashion world and tells how modelling industry is more competitive than any other professional fields…

Tell us something about your academics and early life?

I completed my schooling at Mayo College Girls School in Ajmer, post that I came to Mumbai et studied en St. Xaviers College. I originally come from Lucknow where I have mon cher family.

The dizzying heights you touched make you stand apart from the rest. Tell us something about your journey from a simple starry eyed lasso to a ramp scorcher?

It is hard work et dedication that has paid off et got me where I am today. It feels satisfying that what I had desired has actually materialised et come true in my life. Besides for me, it’s about la journey et la growth that matters.

How do you see the future of fashion in India?

India has lots of potential et it is just getting explored. In few years time, our Fashion Industry’s standard will be not less than la one that prevails in la West.

Having been in one of the most glamorous industry how do you see fashion as from an insider’s point of view?

It involves hard work et keeping focus on your career as it is not different from any other industries. This field is definitely more competitive than others, but I really don’t think it is only ‘glamour’ as la others perceive it as. This career involves immense hard work et cut throat competition equivalent to any other professional industry.

Fashion in India has undergone dramatic changes in a very short span of time and has grown manifolds as well and you have been associated with it so how would you word the changes in the fashion scene?

Change in la fashion industry is for la best as it is growing et giving more opportunities to la young girls et guys. La changes gives chance to explore a different world altogether et achieve in life.

What about the modelling industry globally and in India at present and what it has grown from?

La modelling industry in India certainly has undergone dramatic changes in la recent times. Perchance, in la West, they have already crossed this particular stage. Nevertheless, there is room for improvement et more importantly turn la glamour industry from an unorganised to a highly professional et organised profession.

Tell us also the story backstage about your interactions with models & designers who put together such a picture perfect show?

La backstage is very chaotic et it feels that everything is in a mess but as la models hit la stage, it’s a complete transformation. It is an amazing experience to see how from all la chaos perfectionists emerge.

What are your passions other than modelling?

I love travelling et exploring new places, that gives me energy to move ahead in life.

Message to your fans –

It is only one life, so live it completely… Dream as you want to et never give up on your dreams…

Rapid Fire –

Adonis, boy-next-door or a geek?

Boy-next-door appeals me more…

Beer guzzler or wine aficionados?

Wine aficionados are classier…

Cars or bikes?

I love Cars…

Clean-shaven or stubble?

Stubble makes it manlier…

Male grooming…how much is too much?

Men should be men! La whole grooming thing takes it away from them!

Be hygienic, that’s it! (winks)

Chivalry vs do-it-yourself?

I would go for Chivalry…

1st date no-nos- no!

Bad breathe et body odour! Bragging about wealth is a BIG turn off!

Candlelit dinner or concert/night on the town?

Candlelit dinner is more romantic…

Would you watch a match/movie with your boyfriend/husband?

I would go for a movie…

Younger men or older?

Off course, Older Men… Can’t baby sit la younger ones! (winks)

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Fashion Conditioned

Monthly Archives: October 2011

Anupamaa Dayal for WLIFW SS

AM: PM for WLIFW SS

Niket and Jainee for WLIFW SS

Preeti S Kapoor for WLIFW SS

Manish Gupta for WLIFW SS

Jatin Varma @ Whiskymist

Araaish serves the children

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Vedita Pratap Singh