November 2009 - Page 9 of 13

With a design sense that says fluid and attitude to detail anyways…

Global campaign modeled on the concept of “cool street chic”, the faces of Police are selected from the four corners of the globe for their trend-setting status and uniqueness of their careers and passions. In line with the brand’s overall image, the Police Unique Lifestyle collection can be defined as bold, plucky and sexy. It is presented in three distinct collections: a metropolitan, urban line which expresses the very essence of the brand, a more classic one featuring traditional models, and finally a more daring, high-fashion range. All are produced from top quality, extralight and high-performing materials, such as titanium.

Police’s prescription eyewear, like its sunglasses, is inspired by the past, particularly the 1980s, designed to be influenced by contemporary style. Former bestsellers are revisited and updated through an original use of colour, with a combination of two hues for the front piece and temples, or fine bas-relief borders and contrasting enamel stripes, for an extra light touch. Special attention is paid to the design of the temples, which come in three-dimensional versions, with a slim “fork” structure, open to the side for a more fashionable look, or in punchier, wider, metal or plastic versions, characterised by a two-toned design. As always, the Police logo, the characteristic gothic P, plays a starring role as a decorative trim, featuring in bas- or high-relief on the temples or inserted in a contrasting colour onto the end pieces of the “fork” models.

With a design sense that says fluid and attitude to detail anyways, Vineet Bahl delivers on the elusive constructs of style, comfort and ingenuity. The Delhi based fashion designer, after acquiring BA in fashion design from England has trained under Tarun Tahiliani and further started off his career in fashion designing.

Vineet brought in his collections a plethora of fabrics for every mod and season – from satins to linen to matka silk and has targeted women who are confident and aware of their individuality form the basis of his clientele. The designer used the fabric as a base for dresses and skirts, dressed it up in bright embroidery, geometric and phulkari style, and teamed it sometimes with bright sating as he liked his work with soft checked cottons the best, the kind that makes janata saris in Bengal.

Vineet launched the label ‘indjapink’ in 2003 and retailed in 19 cities across Europe
Projected as the “future of Indian Fashion” by Marie Claire, Taiwan
Participated at the Rosemount Australian Fashion Week in 2007
Launched his eponymous label ‘Vineet Bahl’ in 2007

With a fresh take on colours, silhouettes and fabrics, for Vineet, Fashion is about personal style which should be effortless. Designing for an eclectic woman who straddles high end fashion and street wear with equal élan, his work is understated, high on technique and appeals to the higher senses.

While Vineet’s work is known to set tones impressive for a woman who understands fashion before she wears it, his outfits are to compliment the spirits of womanhood in its truest forms. The label is extensively retailed through India and also at renowned stores in Sydney, LA, Rome, Berlin, Kuwait City and Bahrain.

You can contact Vineet Bahl at:

www.vineetbahl.com

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