Monthly Archives: November 2009

Joy Mitra

The Indian woman of today can carry a Banarasi sari with as much ease as she…

Sanchita Ajjampur

She believes her distinguishing factor is her conceptual skill and European work ethos as well as techniques. She likes to forge new directions, inspired by the relationship between fashion and art, and uses the two diverse languages to create simple pieces of understated luxury. Sanchita’s eye for craftsmanship, where decoration is an integral part of the clothing, enables her to design and produce work of timeless expression.

Born in Mumbai Sanchita Ajjampur moved to Europe aged 3, where she was educated in Vienna and the UK. She went to Paris to train in the arts and graduated in Fashion at the Chambre Syndicale de la Haute Couture Parisienne. She then rounded off her studies in Milan, where she focused on fashion and industry, earning a Master’s Degree Fashion and Technology from Domus Academy.

  • She did a workshop with Asha Sarabhai and Issey Miyake, gaining her first experience in the world of fashion

  • started working with Romeo Gigli in the early 90’s

  • worked as a consultant designer with global brands the calibre of Moschino, Aspesi, Cassoli, Iceberg, Blumarine, Gucci, Diesel, Armani in Italy

  • has been a guest lecturer at the Domus Academy Milan since January 2007

  • Showcased at the Lakme Fashion Week (Mumbai) for SS 07

  • She is an associate member of the FICCI/Comité Colbert since 2008

In 2002/3, in partnership with her brother, an economics and finance specialist (London & Paris), Sanchita founded the company sanfab in Bangalore, focusing on high quality; craftsmanship, innovation and technology’s jerseys, light wovens and leather accessories. In this context, she is also a design consultant to the brands Etro. Gucci, McQueen, Marni, Lanvin, LV and Aspesi among others in Milan, Paris and London for which labels sanfab produces.

Sanchita launched her own fashion label “sanchita” in 2005, when her signature collection made its debut which is produced by sanfab. The sanchita store opened in Bangalore, Leela Galleria in 2005. The collaborations with the showrooms in Milan, Paris and Düsseldorf started from 2005, 2007 and 2008 respectively; through which her brand sells in approx 38 stores worldwide.

You can get Sanchita Ajjampur at:

www.sanfabindia.com

Pashma

In the late nineties when Pashmina became a global fad, Shilu Kumar of Pashma embarked on a journey satisfying her obsession for cashmere by setting up a small workshop on the outskirts of Delhi. Her curiosity to explore the traditional Indian weaving art hung around her high design sensibilities to ferry the name Pashma on international platform.

Shilu always had a vision to cement a place for India textile art forms in the global luxury sphere. So she passionately started producing cashmere wraps of the finest quality that were reminiscent of bygone era by taking inspiration from extraordinary opulent lifestyle of Indian royalty and keeping emphasis on luxury, quality and art.

Over all these years Pashma has turned out to be global brand and having had shows at  Tranoi (Paris), Whose Next (Paris), The Train (New York), Living Rooms (Tokyo) and the Milano Vende Moda (Milan). Finally, ‘Pashma’ treads home ground with its first showing in India at the Delhi Fashion Week in 2009.

Pashma is a unique expression of classical textile art forms interpreted with contemporary Milanese sensibilities. Today, Pashma’s product range has expanded far beyond cashmere shawls to include a luxurious range of Knitwear and home accessories made from cashmere and cashmere blends. Its assortment also includes a range of sophisticated high quality resortwear known as Petanu. 

Pashma’s philosophy is governed by creating articles of timeless appeal and extraordinary quality that have artistic merit as opposed to conforming to fashion trends. Its outlook remains staunchly individualistic much like its target individualistic customers who view fashion as an expression of their own distinctive sensibilities. 

The Pashma collection is sold at premium stores worldwide that include Isetan, Japan, Acquagirl, Japan, Fred Segal, LA, Henri Bendel, New York, Le Bon Marche, Paris among many others. In India, Pashma is retailed through Ogaan, New-Delhi, Ensemble, Mumbai and Delhi, Bombay Electric, Mumbai, Aza, Mumbai and Delhi, Collage, Chennai and Ffolio, Bangalore.

You can get Pashma at:
www.pashma.com
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