Monthly Archives: September 2010
Anjalee & Arjun
Divya Gurwara, CEO Bridal Asia and artist entrepreneur Neena Verma came together to host a cocktail evening at Hyatt regency celebrating the latest bridal line by Anjalee& Arjun Kapoor.
The collection picks from the finest realm of fashion and design with a blend of the authentic Mughal era and sophisticated Victorian sensibilities. The mood is modern and cutting edge yet the soul belong to the past. Archival Mughal motifs, Victorian embellishment techniques of incasing and appliqué in tissue and silk are used intricately.
Fully embroidered sarees get coupled with sexy blouses celebrating the very sassy retro sixties interpretation of the Indian ensemble. The colour palette is unique as nudes blend with pastels and bold colours peep through. Shades of rose, fuchsia, burgundy, midnight blues interpreted with primary colours through a very new layering technique as the designers mesh solid coloured nets with metallic toned silks and chamois.
Speaking on their association with Bridal Asia the designer duo said, “Bridal Asia is the ideal platform for us to reach a wider audience making it a perfect marriage of creativity and business.”
Ymy Ferragamo Evening
fashionfad’s fashion feed on Anita Dongre for Shop for Change Neeta Lulla Salvatore Ferragamo Infusion Kitchen and more…
AND for Autumn/Winter
This festive season, fashion designer Anita Dongre presents an exciting new Autumn-Winter collection made from 100% Shop for Change Fair Trade certified cotton fabric.
The vivacious and fashionable collection, made using cotton georgette fabric, is attuned to the fashionable mindset of young Indians. The exquisite new collection has been created using delicate embroidery and various embellishments and is now available at all AND outlets across India, as well as select Pantaloon, Central, Shoppers Stop and Lifestyle locations. Comprising of tunics, tops, dresses and shirts, the Shop for Change – AND collection is available in vibrant colours like deep red, purple, ink-blue and black.
After a very successful and widely appreciated spring – summer Shop for Change certified collection, Anita Dongre launches another range of garments made entirely from Shop for Change certified cotton grown by farmers from Chetna Organic Agriculture Producer Company. Through this association, AND and Shop for Change guarantee that the farming families behind the products receive a fair deal for their hard work.
Commenting on the continued partnership, Anita Dongre said, “After my first Shop for Change collection received such positive attention from customers and the industry alike I’m thrilled to be launching my second Shop for Change certified collection. I’m a strong supporter of fair trade, and with the festive season just around the corner our customers can add something special to their wardrobe in a way that means something special to farming families.”
Entrepreneur of the Year
Neeta Lulla has been presented with SME Entrepreneur of the year award. The ceremony took place at Franchise India Small Business Awards 2010 on 28th August, 2010 at the Novotel.
The award show which acknowledges Neeta Lulla’s significant increase in retail presence across India as well as globally in a short time span since getting in to mainstream retail was organized by Franchise India and Ernst and Young recognizing excellence in small industries. Neeta Lulla, a brand to be one of India’s first designer labels to launch an online shopping format and also create tie ups with leading online shopping stores in India.
Speaking on the occasion Neeta Lulla said; “I am overwhelmed in receiving this award from the corporate world. Traditionally Indian designers have never really focused on the business side of their profession however with recognitions like these I am sure that more designers will realize the importance of looking at the larger picture. I believe that platforms like this will speedup the involvement of the corporate world in the fashion business for a much needed financial and management support”