Vibrant, yet mellow Pantone predicts Living Coral as 2019 color of the year. Embracing us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.
In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy. Symbolizing our innate need for optimism and joyful pursuits says Leatrice Eiseman, ED Pantone Color Institute.
Living Coral embodies our desire for playful expression. Representing the fusion of modern life, Pantone Living Coral is a nurturing color that appears in our natural surroundings and at the same time, displays a lively presence within social media.
This saturated orange base with a golden undertone Living Coral is not only warm and welcoming but versatile and life-affirming. It energizes with a softer edge than, say, its pastel and neon color cousins. “With everything that’s going on today, we’re looking for those humanizing qualities because we’re seeing online life dehumanizing a lot of things. “We’re looking toward those colors that bring nourishment and the comfort and familiarity that make us feel good. It’s not too heavy. We want to play. We want to be uplifted, feels VP of Pantone Color Institute.
Living Coral emits the desired, familiar, and energizing aspects of color found in nature. In its glorious, yet unfortunately more elusive, display beneath the sea, this vivifying and effervescent color mesmerizes the eye and mind. Lying at the center of our naturally vivid and chromatic ecosystem, Living Coral is evocative of how coral reefs provide shelter to a diverse kaleidoscope of color.
