One of the best in the realm of winemaking, Martini launched a global campaign to find its next advertising star with celebrated shoe designer Christian Louboutin as the international judge.

The Martini Royale Casting – a global search to find a woman to follow in the footsteps of previous faces of the brand like CharlizeTheron, Monica Belluci and Nicolette Sheridan, launched of late with its first live casting at the London Design Museum, togo live across 25 countries on May 28, 2012.

The casting winner will receive 150,000 pounds, 12 pairs of Christian Louboutin shoes and 12 designer outfits and will be selected by the designer, along with a budding actor Yuri Buzzi. 

About his association with the campaign, Christian Louboutin said, “I am pleased to be a part of the judging panel for The Martini Royale Casting, and joining an iconic brand such as Martini on their search. Their philosophy of ‘Luck is an attitude’is similar to my own personal motto in life – why not? – and I look forward to finding thewoman who exemplifies both these maxims,”