Status quo the fashion brands going ethically by playing their CSR part have bright prospects and Diesel knows it quite well. So lately, the brand played it perfectly by partnering at the spectacular Life Ball in Vienna, Austria.

The world’s most extravagant AIDS benefit, Life Ball saw Diesel showcasing its spectacular outfits to celebrate the Ball’s 20th anniversary. The brand had also participated at the event in 2006 when it staged a dramatic dedicated fashion show.

Held annually with an aim to help affected people in an extraordinary way and to fight against the taboo of HIV/AIDS in our society, Life Ball combines the great Viennese Ball tradition with glamorous, outlandish performances and inspirational speeches.

Each year, top fashion designers are invited to take part in an extravagant live fashion show. These designers included Jean-Paul Gaultier, John Galliano, Roberto Cavalli, Missoni, Donatella Versace, Vivienne Westwood, Diane Von Furstenberg, Kenneth Cole, Calvin Klein, and DSquared 2.