Known for its fashion forward washes and designs while retaining its Californian sensibilities intact, Seven For All Mankind or 7 FAM or ‘Sevens’, a brand known for its chic denim hosted an evening of fashion and fun showcasing their innovative fits and fabrics in true 7 style.

To mark the unveiling of the very latest offerings from this premium denim brand, for fall 2010- seven mini installations have been created, depicting the 7 deadly sins with 7 FAM denims taking center stage in each of them. Wrath, greed, sloth, pride, lust, envy and gluttony have been portrayed in innovative styles, creating a substantive series of visual effects. 

This critically acclaimed brand has a loyal fan following in the past decade and has created a flurry in the fashion world and among Hollywood A-listers. The fits have truly become the architecture of the product and many of them have gone on to become a unique design platform for the brand.