Couturier JJ Valaya, known to unflinchingly believe in the spirit of India whilst focusing on its underlying grain of splendour, royalty and craft, marked the completion of a glorious 25 years with a tribute using the brand’s iconic jacket, THE ALIKA JACKET.
The designer celebrated the brand’s long-standing association with Swarovski at the Bikaner House, with a unique exhibit of 25 ALIKA jackets, created by the House of Valaya, but styled by 24 leading creative influencers of India in addition to one, THE BLACK BRIDE which is an all Valaya look, using his signature embroideries, detailing and of course, crystals from Swarovski. Each jacket represents one year of the 25 years of House of Valaya’s outstanding journey.
The ALIKA project is about celebration, and I am humbled to see how these fabulous 24 have created a unique synergy by infusing their distinct signatures with the ALIKA. I am deeply thankful for their enthusiasm, generosity and graciousness. I wish all of them the very best for an immensely satisfying journey as they go ahead in making India modern a highly covetable style statement,” said the designer.
