Tommy Hilfiger unveils its latest Fall Winter 2012 global advertisement campaign, Hilfiger Hunt Club.

The campaign features The Hilfigers, the beloved all-American family at the heart of the brand’s strategy taking the notorious group of eclectic characters far out of the city and into the country for the grand foxhunt of the season.

Tommy Hilfiger Ad Campaign

Photographed in Warrenton, Virginia by Craig McDean and styled by Karl Temper, the campaign reflects the ultimate personification of the preppy heritage and irreverent spirit of the Tommy Hilfiger brand.

Along with Hilfiger Hunt Club, the brand also released its Fall Winter 2012 Hilfiger Denim Campaign, Prep Denim, capturing the brand’s casual ease and quintessential cheeky edge by taking the classics and turning them inside out.

Tommy Hilfiger Ad Campaign

The campaign photographed on North Wales by Craig McDean is going off-road and into the country – keeping true to the brand’s preppy roots, but staying a rebel at heart.