The Italian luxury label, Gucci announces Blake Lively as face of its new fragrance, Gucci Premiere with campaign film directed by Nicolas Winding Refn.
About this latest campaign, Frida Giannini, Gucci Creative Director, comments, “In conceiving this fragrance I was inspired by timeless Hollywood glamour and the iconic leading ladies of Hollywood’s golden era. Blake’s unique style and charisma brings that allure to life in a very contemporary way."
Whereas Blake Lively states, “It is a pleasure to collaborate with Frida Giannini. I admire the qualities of the Gucci Première woman and feel honored to represent the fragrance.”
