“We have come a long way, since we started eleven years ago and we still have way to go”, says Sunil Sethi, President FDCI, the eponymous body of Indian fashion. It would not be wrong to call him the face of Indian fashion as he is someone absolutely impossible to be missed at any fashion events. A buyer himself for his own Alliance Merchandising Company he took the initiative to strike the right cords at the right time of the developing fashion fraternity. His magnetic personality, charming aura and ever so energetic persona definitely helped him break the image of the president from being only a nominal head to the most active participant as well as host for the most massive fashion week in India. Not only has he been credited to hold the reins of the fashion industry and taken it to new directions and new heights he has a new approach to even miner integrities of life, so as you see the uptight crème de la crème fashion fraternity with chin ups and a glass of wine, Sunil Sethi can be spotted in the group of media professionals and photographers addressing them with their names and chatting over a hearty laugh. Fashionfad.in chats over with Sunil Sethi on his fashion views and tries to dig out first hand information on the latest buzz in fashion.
Any buzz in the world of fashion reaches your doorstep first so how do you envision the future of fashion?
Though the fashion industry in India is still at a very nascent stage it holds tremendous potential and scope for future. Domestically we certainly have achieved a balanced and firm hold and certainly has a strong and pan India presence and awareness. But yes internationally we have long way to go and spell the same magic across to globe establish our identity and foothold. The bright future of fashion is not very far away and we certainly are here to stay. My trust and vision both follow the fashion paths traversing the exponentially accelerating success and thus even I am a part of this industry.
The position that you hold offers a lot of responsibility simultaneously triggered with ever fresh ideas, concepts and innovation at the same time. How do you balance portraying the cohesive face of Indian fashion industry internationally and keeping it intact and growing in the country?
Yes, the crown comes with the responsibilities! There are numerous consolidate measures that we are taking for fashion in India. Or precisely we have been building our property with Mumbai Couture Week, and the New Delhi Couture Week, Men’s Fashion week and of course the Wills India Fashion Week. Simultaneously there are innumerable scholarship programmes that we have been promoting and sending designers and design students to international university. Recently Ritesh has gone to the London school of fashion on scholarship in accordance with our endevour towards sustainable fashion. We also give chance to lot of fresh and new talents infact students who are still studying are also given opportunity to showcase simultaneously. Amalraj who showcased as an upcoming designer for Van Huesen Men’s Fashion week last season will be showcasing with us this time. The FDCI gives participation to young and new talents at nominal fees and the money is in turn rotated and used for the benefit of the designers and the fashion industry.
Is craft and Indian fashion two sides of the same coin?
Definitely! Craft is our unique selling proposition so we can’t leave it behind. Without craft Indian fashion would loose its identity. We might be still working hard at perfecting the art of silhouettes and cuts but craft is our forte and we are the masters of it. Crafts have brought us international acclaim and recognition for our industry to flourish its very important that craft and fashion work hand in hand.
How do you see media as a vehicle to the success of any cause in this case fashion?
Media has given a fantastic brand value and played pivotal role in positioning fashion where it is today. In India after Bollywood and cricket it’s only us that enjoy the importance privilege of public attention and it is all credited to the awareness and buzz created by the media. It has played a very important role to chanelize the creative potential in the fashion industry. However my only regret is that media gives far more importance to the celebrations and party scene in fashion and the hard work of the designers is quite a lot of time overlooked and overshadowed.
And what are your views on the more recent upsurge of online media?
Online media is definitely making its mark and has far speeder and wider reach. And with Fashionfad.in I must say, I am very impressed with it. It has a concrete data of valuable content and fresh style which was missing from the online scene. And it’s very informative to anyone from the fashion fraternity. Fashionfad is at the right place at the right time so it also has way to go and has the potential to make it big.