Tina Tahiliani Parekh launched Design Vault, a new concept boutique at Ambavatta, Mehrauli. The name adverts to the idea that the bank vaults often have beautiful and interesting vintage pieces that lie forgotten unless they are actively revived. The boutique offers Delhi a chance to access designer clothing, shoes and accessories at remarkably marked down prices.The idea behind the concept is that all designers are left with extra stock at the end of a season or if an export order is cancelled. These pieces are usually put on sale, but often sales run for very short period of time making difficult for the typical cosmopolitan buyer to attend. Designer Vault caters to a demographic that has no objections to purchasing pieces that are two seasons old and are merely pleased to have access to stunning clothes at amazing prices throughout the year.
“We went to a similar place in Milan and we did not mind picking up stuff that was two seasons old. Design Vault serves a dual purpose which was long overdue. It gives a new set of target customers the opportunity to access amazing designer wear at unbelievable discounted prices throughout the year. It also helps the designers with their business as it enables them to convert their older stock into sales by accessing a group of customers for whom price is more important, “says Tina Tahiliani Parekh.Amongst the brands that will be available at the store is Tarun Tahiliani, CUE by Rohit Gandhi and Rahul Khanna, Tarana Masand, Payal Jain, Varun Bahl, The Ensemble Design Studio, Anna Singh, Rajesh Pratap Singh, Moschino, Jean Paul Gautier & Lanvin, Rakha and Rabbani, Rohit Bal, Monisha Jaisingh and Abraham & Thakore, as well as Cherie.
Rohit Bal, is the grand finale designer for Wills Lifestyle India Fashion Week Spring Summer 2010. The Internationally acclaimed designer has been the pioneer and directional force to the Indian fashion industry and is also celebrating 19 years of his label. He showcased three designs from his collection as a prelude to the big show.
Atul Chand, Divisional Chief Executive ITC’s Lifestyle Retailing Business Division, said, “This season one of India’s most distinguished and celebrated fashion designers, Rohit Bal, will be taking the tradition forward and will create magic on the ramp in his signature style.” He also adds that at Wills Lifestyle they have a long term commitment to fashion and the cause is to support and popularize designers and catalyze Indian designs in reaching the national and International market. Atul Chand reinforces faith in Rohit Bal as he is the master of fantasies.
Talking about her collection Charu says, “I design keeping the contemporary woman in mind. Even while dressing the bride I combine the sense and sensibility of bridal fashion carefully.” 
An inevitable part of the big fat Indian wedding is the bridal trousseau and when Kimaya the true Indian luxury fashion brand vows to dress up the bride, glamour is assured. This season it brings together an exclusive collection by Ashish & Viral Parekh, Charu Parashar, Gaurav Gupta, Kamaali, Malaga, Namrata Daryani, Rabani & Rakha, Ritika Bhasin and Sonu Gohil called the, ‘Le Trousseau Couture’. The line projects a larger than life grandeur with an accent on bridal affluence and gracefulness.
Ashish and Viral Parikh have laid on the platter a subdued colour story of under toned anarkalis to give a subtle western touch to our Indian bride. A translucent solid colour look has been teamed up with trousers or churidars in fabrics like tulle, brocade, lurex based silks, and raw silks with minimal embroideries.
Gaurav Gupta claims the season with delicate balance of controlled drapes & fluidness. The collection speaks grandeur through three dimensional embroideries, peacocks and lotuses in colours of deep purples, brass gold and mango yellow.
Blurring shapes and forms teases the eye as Manish Arora radiates optical illusion for the Paris Fashion Week SS 2010. A collection inspired by geometry he uses circles, squares and triangles, thinning the line between reality and imagination.
