The storied Italian luxury label Salvatore Ferragamo of late launched their new fragrance, ‘Signorina’, a cheeky fresh scent celebrating the chic modern girls who are feminine yet bold.
The launch of the fragrance came along with a new social media and digital initiative by Ferragamo, ‘The Girls about Town’. The campaign follows the journeys and lifestyles of the face of the fragrance Signorina, Bianca Balti, along with friends such as Rachel Chandler Guinness, Alexandra Richards, Theodora Richards, and Lauren Remington-Platton.
‘The Signorina Story’, a short film directed by Phil Pinto highlights the story of these Signorinas who will over the time share their exclusive looks, beauty regimes, personal style references and inspirations through this platform.
