The global maker of natural and ethical cosmetic products, The Body Shop set out on a journey to inspire individuals everywhere and transform the boundaries of beauty by launching a new beauty movement – Beauty with Heart.
The campaign comes with a purpose of placing emphasis on a beauty experience that is more than skin-deep while empowering people the world over to look good, feel good and do good. It will be rolling out in UK from May 3, 2012 to be followed worldwide through the active support of the first global brand advocate for The Body Shop, Lily Cole.
About her association with the movement, Lily says, “I have long been an advocate of the potential of using business and consumer power to cause positive change. The Body Shop takes a responsible attitude to people and the environment, and it feels amazing to be supporting a brand who is the pioneer in that way of working.”
