Bravery is a mindset. Once it is met from within, it can change your life forever. For its iconic Only The Brave Fragrance, Diesel Parfums has delivered an epic new campaign addressing the archetypal theme of bravery that has gripped mankind since history began.
Directed by the award winning Anthony Atanasio and Valerie Martinez, this new film explores what it takes to be brave. Starring internationally renowned actor Liam Hemsworth, the film’s setting is grittily urban. Referencing classical themes, the story unfolds in an arena of dust, a backlit concrete area with monolithic structures, long shadows, distant cities and a sense of emptiness.
Like a meditation on courage, the fragrance has at its foundation strong, warm notes of cedarwood and amber with the tawny sensuality of a leather accord. At the top of these scents is the gleaming freshness of lemon Primofiore oil, fused with mandarin essence and deepened into a profound complexity by the spicy accord of coriander leaves.
Encapsulated into its iconic blue-iced bottle in the form of a clenched fist, it stands as a symbol of an epic generation: Only The Brave.
