With its #LoveYourAge campaign, beauty brand Lancome is encouraging women to embrace their age, rather than trying to hide it away.
The new campaign is promoting lancome’s new Advanced Génifique serumthat is aimed at all women of all skin types and all ages. The images from the campaign feature Lily Collins, Penelope Cruz, Kate Winslet and LupitaNyong’o holding the brand’s new serum and are showing exactly how many ‘years young’ they are.
The campaign hopes to combat the cosmetics industry’s anti-ageing culture and promote a healthier and happier attitude towards aging.
