Skincare brand, Kiehl’s since 1851has partnered with Grammy Award winning songstress Alicia Keys to raise funds for the organization ‘Keep a Child Alive.’ The new fundraising initiative will support children and families suffering from HIV.
The brand has planned to sell its special edition bottles of Midnight Recovery that have a special charm and slogan “Join our movement,” from Alicia Keys inspiring everyone to take a step forward and fight against AIDS. Midnight Recovery Concentrate is 99% naturally-derived product that works overnight to replenish lipids for a fresher and more glowing appearance by morning.
The 100% of the proceeds, up to $200,000 collected from the sale of the product will go to Keep a Child Alive and help to provide one month of HIV care and medicines to a child living with HIV. Those who buy these bottles can also join the movement and show their love and support towards children affected with HIV.
