Brit Rhythm for women is the brand’s first female in-house fragrance since taking its beauty business in April 2013. British model and actress Suki Waterhouse features in the campaign alongside British musician George Barnett of These New Puritans.

Brit Rhythm for Women fragrance combines powerful femininity, bringing together classic and unexpected notes in a new powdery floral fragrance. A rush of British lavender, an intoxicating orange blossom heart and a deep vetiver baseline, the smoked pink juice is feminine and effortlessly sensual.

The iconic glass bottle with contrasting textures, mirrors the unexpected combination of the scent notes.