FENDI presents Policromia, the haute joaillerie watch designed by Delfina Delettrez Fendi, with an exclusive 3D video created by the London based, German photographer Daniel Sannwald.
A surreal voyage from myth towards the future, blending innovation with ancient Greek and Roman times in daring graphic effects.
In a perpetual play of full and empty volumes, Policromia perfectly matches with the surroundings Palazzo della Civiltà Italiana, the FENDI Headquarters in Rome, where elegant ellipses create surfaces overlapping on the dial inspired by the giant building and its unique arches.
Delfina Delettrez Fendi appears as a statue embodying a Goddess living in a far world, while Palazzo della Civiltà Italiana becomes her own magic place where her creations take life as modern talismans.
The watch’s layers are mixed-up in a time vortex: mineral stones as malachite, lapis lazuli and obsidian are magically combined with precious materials, giving to Policromia a hypnotic power.