The Italian fashion house Salvatore Ferragamo launches an online series of photographs and films titled ‘A Man’s Story’ that highlights the idea of making one’s own rules. For the project, the brand joined hands with multiple artists like A$AP Rocky, New York Rangers’ Henrik Lundqvist, photographer Ryan McGinley and entrepreneur Louis-Maris de Castelbajac to name a few.

With creative direction from Massimiliano Giornetti, the film has been conceived and shot by photographer and filmmaker Francesco Carrozzini. It foretells a new story of a Ferragamo man, the one that has evolved and transformed with time. It features the importance of self-awareness and self-consciousness in man’s life told by an eclectic cast of contemporary men.

Well, the brand aims to capture the Ferragamo’s personal life mantra, his own beliefs and ideologies through the series. The designer, who emigrated from southern Italy to Boston in 1914, set out to California to create his own made-to-measure shoe-making service. Within five years, the brand became a must-have for Hollywood stars.

Thus, this film encapsulates Ferragamo’s luxury lifestyle collections which are presented in new and surprising settings.

The British super model Naomi Campbell launched a pop store-titled Fashion for Relief-in East London to raise awareness of the spread of the deadly Ebola disease.

The store comprises of party dresses, glittery high heels and other pieces donated by designers and friends. It will be open for an entire week at the Westfield shopping centre and will look forward to raise sufficient funds for Ebola and its awareness along with offering exquisite designer pieces at affordable prices.

Showing their willing support for the cause were Tinie Tempah and Idris Elba amongst numerous other fashion icons present during the launch with Campbell.

Well, where raising awareness about this rapidly spreading disease and educating about its prevention is a crucial need of the hour, Cambell’s effort to open this pop up is truly welcomed and highly desirable.

British fashion designer and UNAIDS goodwill ambassador used her creative skill for a philanthropic cause, by releasing a limited edition T –shirt  screen printed with a world aids day logo, priced at 90 pounds.

One of Victoria Beckham’s first orders will be sold at her London store and at victoriabeckham.com. All proceeds will go to the Joint United Nations Programme on HIV/AIDS to support their efforts in ending the AIDS epidemic by 2030.