The Hong Kong-based consumer goods distribution firm-Global Brands Group have entered into an agreement with David Beckham and his business partner Simon Fuller to launch his own lifestyle brand.
Where Beckham has previously been associated with fashion brands like H&M, Belstaff and Adidas, this agreement however comes as less of a surprise and aims to drive the continued development of the Beckham brand globally in new consumer product categories.
Meanwhile, the two business partners will 50 percent of the brand while Global Brands will own the other 50 percent.