As a technology brand, Apple stands alone when it comes to providing smoothest and the most technologically advanced electronics. However, the company is equally conscious about fashion and its ideologies, especially with reference to its hiring fashion executives like Angela Ahrendts, former Burberry CEO and Paul Deneve, former Yves Saint Laurent CEO.
Progressing further on marking its footprints in fashion world, it unveiled its recently launched Apple Watch at the famed Paris concept store Colette, during the on-going Paris Fashion Week. The device is due out next year and has been exclusively worked on by Mark Newson.
A one of kind piece of wearable technology, the watch reinvents a very traditional typology that dates back to the 19th century is prized for haute craftsmanship.
Speaking of Apple’s other forays in the fashion world; it showcased its latest iphone 6 and the watch preview during the New York Fashion Week at Cupertino Headquarters.
Meanwhile, the watches will be on display only for one day at Colette, thereby intensifying the curiosity among the Apple fans to crave for its masterpiece to an unprecedented extent.