Known to be the epitome of luxurious French fashion, Yves Saint Laurent shifts its priorities to Los Angeles and its cultural prominence. With Hedi Slimane as its creative director, the fashion house is now called Saint Laurent and looks forward to opening its largest flagship store in Rodeo Drive this September.
The store will be an exclusive three storey boutique, replete of womenswear that will cater exclusively to VIP dressing and celebrities.
This transference of cultural-home-base significance to Los Angeles follows from Slimane’s 2 years old strategy when he moved the fashion house’s design atelier from Paris to West Hollywood. Besides, LA is also known for being a hub of culture, music, cinema and innovation amongst its many other attractive and inevitable features.
Meanwhile, the current LA flagship will be renovated into an exclusive men’s store.
Arjun Saluja’s Essential lineup is a derivative of Rishta. It is takes different cutting, techniques juxtaposes them resulting in mono-classic shapes. “Essentials” draws inspiration from the street, the everyday life, the mundane, excitement and weaves these complex emotions through layering and simplistic styling. Sharp cuts softly structure the volumes and control the drape without ever compromising anatomical adaptation to movement of the body, keeping the androgynous essence of the brand intact.
