The collection which was formally launched by Aishwarya Rai Bachchan, the Longines Ambassadress in India, takes its inspiration from the foundations of watchmaking tradition on which the brand, known by its winged hourglass trademark, has been built.
The exceptional timepieces which form this collection feature a common theme – that is the shape of the case – inspired by a model dating from 1945. The sleek lines and the distinctive lugs provide these new models with a subtle balance between old and new designs.
Speaking on the occasion, Charles Villoz, Vice President and Head of International Sales of Longines, said, “Longines and the town of Saint-Imier are unthinkable without each other. The Longines Saint-Imier Collection embodies a full measure of genuine tradition and heritage. Drawing on the company’s very roots, it nonetheless benefits from the latest technological refinements. The Longines Saint Imier Collection is engineered to tread the line between classical and contemporary.”