Monthly Archives: October 2012
MAC Style Seeker
Swati Vijaivargie Jain
It was in the year 2000 when Swati embarked upon the journey of warp and weft after completing her graduation from NIFT, Gandhinagar. After learning the basics of fashion and textile designing, Swati honed her skills by interning and working with the leading designers like Raghuvendra Rathore and Kavita Bhartiya. Later, she joined her family business of home textiles and rugs where she proved her enterprising self by winning the Best Women Entrepreneur award from FORHEX (federation of Rajasthan handicrafts exporters) in the year 2006.
Over the years Swati created her own beautiful textiles while banking upon her forte in thread resist shibori and creating surface textures using different tie and dye and embroidery techniques in rich pure fabrics to make clean cut , minimalistic garments with a fresh look and contemporary appeal for modern women..
In the year 2010, she started her own clothing line for women by the name “Swati Vijaivargie Jain. Meanwhile, her designs in textiles brought her acknowledgement and appreciation in the international fairs like Heimtextil, Frankfurt, Domotex Hannover and Indian fairs like Indian Handicrafts and Gifts Fair.
Currently, Swati retails at the multi-designer fashion boutiques across the country like Ogaan, Fuel, Mélange, Amara, Anonym, Nautanky , Atosa and Dressing Room.
fashionfad’s fashion feed on Satya Suman Mathilde Castello Branco Quits Azzaro Kazakhstan First Luxury Mall El Arte De Cartier Mac Style Seekers and more…
Azzaro Creative Head Quits
The season of drifts and shifts sees the French fashion house of Azzaro and its Creative Director Mathilde Castello Branco moving in different directions.
Kazakhstan Affair with Luxury
Satya Suman
Araaish _ A Shopping Soiree
Lancome Midnight Roses FW12
Inspired by the atmosphere of Parisian nights, the collection brings to the fore a resolutely sophisticated and feminine look, designed around the purple colour spectrum. Showcasing nocturnal seduction through each of its purple-tinted dimensions, the collection plays with gloss and matte effects, perfectly symbolizing spellbinding magic of night in Paris.
The range comprises of Lip Shades with bewitching textures and effects. L’Absolu Rouge Mat caresses lips in three new seductive purple tones create as-matte-as-velvet texture. While L’Absolu Crème de Mat metamorphoses lips into the petals of a purple rose with three deep shades.
Besides it includes extremely fine Blush Highlighter crafted with the help of a new technology combining a high-comfort “marshmallow” texture with an illuminating effect. It is advised to be applied in delicate strokes following the lines of the shoulders to emphasize a low-neck dress.
For nails there is Vernis in Love – a manicure resonant with the colors of Parisian night-time. It comes in the form of a trio of shades infused with mystery: intense purple, urban khaki and powdered beige. The eyes can be adorned using Lancome’s Le Regard Pro to redefine eyebrows and creamy and highly pigmented Le Crayon Khol in purple.