The shortlisted designers and labels – Calla, IRM Design, Les Garcons Paris, Augustin Teboul and Quentin Veron have been invited to showcase their designs on October 16 at a catwalk to be held at Hotel Plaza Athenee in front of an esteemed panel of judges.
The judges including few of the illustrious names from fashion will seek to award one of the five designers who demonstrate an original aesthetic flair, a capability for future critical distinction and commercial success. The winner will be awarded a prize of €30,000 plus a stay during spring Fashion Week 2013 at a Dorchester Collection property in either Paris or Milan.
Apart from this fashion prize, the company always has had a strong connection with fashion. In near future, one of its premier hotels, The Dorchester, London will see British fashion talent Teatum Jones presenting Autumn Winter 2012 collection with exclusive fashion tea during the London Fashion Week on September 18, 2012.
The much hyped collection to be showcased will explore the sensationalistic and menacing side of The Grimm’s fairy tales and Hollywood crime scene photography about 1940s, painting scenes of oversized, yet utterly magical landscapes. Dark olive two-tone greens shimmer against electric pink lurex tweeds, fluorescent limes and magical magenta pinks within a refined, elegant and ultra-feminine silhouette will rule the collection.