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Monthly Archives: February 2011
PUMA Social Campaign
If you have always been passionate about sports but did not find the time to get on the field, then here you go… In today’s hectic world, incorporating some of the stylish social sports is rather the smarter option. With the aim of getting the after-hour athletes from across the world to unwind, the premium sports-lifestyle brand PUMA has designed its latest cool campaign.Darts, ping-pong balls, bowling, foosball are now going to be fun like never before as the brand will offer online as well as offline activities through the PUMA Social friendly campaign to boost the sports quotient in the ‘PUMA Socialites’. In order to make this initiative global, the website will enable fashion conscious sports enthusiasts from across the world to connect with one another by sharing scores and more. The PUMA Suede which are the classic basketball sneakers and T7 Track Jackets put forward the chill out feel of this campaign best.
Actor Ranveer Singh, Purab Kohli, models like Carol Gracious, Deepti Gujral, Shamita Singha, Television celebrities like Shweta Salve, Chetan Hansraj, Anushka Manchanda, Raghu, Ayushman, designer Narendra Kumar and the likes stepped in their sporty shoes to play and unwind at Trilogy in Mumbai, to be a part of the PUMA Social campaign that was hosted there. The music was rhythmic with drinks and starters there to boost the energy level as the guests fought it out to grab some of the fashionable PUMA merchandise!
MAC Viva Glam
Mac introduces two New Lipglass from M
Discover Pure Italian Luxury, in India.
fashionfad’s fashion feed on Soojata Kothari Fall’s Lace Trend India Fashion Forum Vedic Spa Mantra Puma Social Campaign and more…
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Fall’s Latest Trend
Tough yet feminine, decadent yet playful, Lace is fall’s latest trend! A timeless piece of fabric, the trend of wearing lace is catching on with the masses, whether it is light as silk or heavy as crochet, many fashionistas have been spotted wearing lace one way or the other. Says designer Deepika Gehani, “It is reminiscent of the rock ‘n’ roll era, it has a vintage look about it. The beauty of lace comes across when it is worn sheer. It looks very delicate and dainty when worn with a singlet underneath.”
Says Devika Menon, a college student, “I think lace is very fashionable, it gives character to a dress. I associate it with my grandmother’s wardrobe, it evokes a very vintage feel and brings to mind the Belle Époque era. A bit of strategically placed lace always sparks up an outfit and makes it look really pretty.” Designer Rina Dhaka, who has always created her own lace, adds, “Lace can be worn in many ways, I have used lace in most of my garments, from the edging of the dupattas to saris, as embellishments or in patches, lace can look very classy and elegant when worn the right way.”
So what is the right way to wear lace? Says designer Vineet Bahl, “Women can wear lace kurtas or dresses with a skin coloured lining to look provocative yet stylish. India’s very own chikankari looks much more beautiful than imported laces. For a contrasting look, you can layer lace over a different coloured lining to add a pop of colour to your outfit for a bold and eye-catching look.” But be wary, lace worn from head to toe might look shoddy, instead to balance the look, one must accessorise cleverly and carefully.
The perfect thing to soften a tailored look, lace is ideal to create a gothic and romantic look. Says stylist Harmeet Bajaj, “You can team a structured jacket with a simple A line lace dress to create a soft, feminine look.” Stick to neutral or dark colours like black, nude, beige or an occasional red to look chic. Teamed with bursts of gold or bronze, lace dresses make for a deadly combination. For a more casual look, you can update your wardrobe and team your denims with a pretty lace top. Adds designer Vineet Bahl, “A lace top in dirty ivory not only looks chic, but it also brings to mind a classic look. Paired with jeans, it can look very trendy yet elegant.”
Sumptuous and sensual, lace also makes for an exquisite lingerie choice. One doesn’t need to wait for special days or events to indulge themselves. So what if Valentine’s Day is past, one can have a whole lot of reasons to look forward to wearing lacy undergarments that can be charming and romantic. Model Tapur Chatterjee feels it is a personal choice, and that every woman may feel differently, but she says, “I think lace lingerie would make anyone feel sensual and beautiful.”
Seems like this spring the lace trend is here to stay.
The Vedic Spa Mantra
Baidyanath, an acknowledged leader of ayurvedic know-how, first ever venture into the wellness sector, Vedic Spa Mantra, will be shortly opening in the prime location in Delhi. The project is been spearheaded by Ms.Reeta Juneja who is one of the only Phys-essentialist in South East Asia and also an aroma Therapy medical practitioner.At Mantra, the prime focus remains at endowing the clientele with a journey never experienced before, a soothing and unwinding affair.You are welcomed by a Lavish Water body which mellows down the exhausted senses right at the entrance. Your welfare and your comfort remains the high priority here.After an in-depth analysis of your lifestyle and health, the counselor will suggest you the right therapy and treatments suiting your body.
Other than the Spa boutique, it will also serve you with Vaidya Consultation rooms – suggesting services as per the client’s requirement, Beauty rooms for beauty and skin related services and therapy room quipped with steam and shower cubicles.
India Fashion Forum
The first day of India Fashion Forum 2011 held in Mumbai concluded on a glamorous note. The event is all about fashion marketing, branding and retailing. The events is a catalyst for Indian businesses for exploring new arenas of international fashion and also award the best Indian retail brands and fashion labels.Opening day of the 11th edition saw the fashion showcasing by leading brands Tommy hillfiger, dyfi, fila, Derby, Indus league, Arvind Brands and Raymond with renowned models like Hrishant Goswami, Aanchal Kumar, Niketan Madhok, Gaurav Arora, Sania Sheikh, Binal Trivedi walking the ramp.
Soojata Kothari
After a successful career of two decades designing custom made creations for brides under her label ALLURE, Soojata now brings her finely honed fashion sense and advice to make life simpler for brides who are looking for that personal touch to their shopping sprees and styling ideas. An award winning graduate of S.N.D.T College (Premlila Vithaldas Polytechnic) in Murnbai she has a bachelor’s degree in fashion design from the American College in London.
The most sought after fashion designers for exclusive bridal trousseaus and bespoke styling since 1990, Soojata works on a Pan India level helping her clients with an exciting shopping experience through her customized excursions that include personal introductions to exclusive boutiques, embroiderers and helping you with the entire trousseau designing & shopping for weddings, depending on your budget, personality, skin tone, weight and features. All this comes with absolute client confidentiality.
"The clothes you wear, the colors you sport, the accessories you choose not only have a profound effect on how you feel but also how others perceive you on one of the most important days of your life!", says Soojata.
According to Soojata "No color is off limits for brides provided you wear the right shade. It is equally important to accessorize your trouseeaux with belts, scarves, bags and jewels. Birdes must also never neglect hair and make-up for a complete head to toe stunning look".
She also gives brides valuable tips on how to look slimmer, taller or how to under-play other figure problems. Once you have met her it will be your turn to be complimented as you will have unearthed a new you. You deserve it as a Bride!
Despite all the success, even today, Soojata remains just as passionate about dressing up the bride. For all of you who have known Soojata as the trousseau expert Allure is still making heads turn at weddings.
GordonMax forays in India
GordonMax is a luxury designer brand from Singapore focusing exclusively on women’s jewellery. The brand’s aesthetic is distinctive with a strong emphasis on innovative invention of Diamond Simulant and design sensibility.
Discerning women in India will now be able to wear smart pieces of jewellery that, while cued by international design, are beautifully made using high quality diamond simulant, and exquisite craftsmanship, all of which have been made in Europe and hand cut hand polished by master cutter from Belgium.
Designed by in-house designers and set with high quality loose diamond simulants by established jewellery craftsmen, gordonMax 18k gold jewellery features the attraction and elegance that commands high prestige for the wearer without the exorbitant prices of natural diamond. There is an option of customized jewellery as well.
Ready-to-Wear (RTW)-From pristine colourless to fancy vivid colours, exquisite and limited European design collections are glamorous for both day and night. gordonMax ready-to-wear collections are set in 925 silver plated in 18K white/yellow gold.
It is Available at GordonMax boutiques in Delhi at City Square Mall, Rajouri Garden and Great India Place, Noida
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