What exactly are pre trends, a new jargon in the world of fashion? Aah! Not really I just got overwhelmed with the variety of themes, inspirations and muses our designers have picked for the Wills Lifestyle India Fashion Week Spring Summer 2011. The individual strengths of each collection hold enormous potential to convert into trend and hold the reins of some era resounding fashion and fad trends.
As I take a closer look I can already feel the sizzle of the brewing coffee. Architecture seems to have hooked a lot of designers even though construct and deconstruct them with individual finesse. Traveling and gypsy again resurge being quite a popular theme for spring summer in India. The beautiful and colourful array of flowers that brighten your garden in Spring also could not escape the eyes of our prêt makers. Next in row is the abstract and mythical characterization. And doing the broad round up for Pre trends is the Pop Art.
And just after the clock strikes 3.15 pm today a week long extravaganza of fashion would begin with the opening show from the Mumbai based designer Anand Kabra who interprets the old city surrounding Charminar on clothes. Another designer who is translating architectural forms in constructional garments is Kallol Datta. Though his take on the subject takes us to Solovetsky nunnery to labour camps of pre World War I. Roma Narsinghani debuting at the WIFW this season is also inspired by the great architectural marvel sagrada famalia, a church in Barcelona, Spain. Formulating upclose with architectural genius is Samant Chauhan as his collection incorporates distinct architectural elements such as brick, sand and thatch of primordial period.
The next big thing for spring is definitely gonna be travel round the globe as nomadic charm and gypsy captures the fantasies of a number of immaculate dress makers this season. Ankur and Priyanka Modi celebrate a collection in Turkish for inspiration creating wearable art forms. Geisha Designs draws inspiration from a longing to travel to the seas, basking in the sun’s glory. Zurhke define their collection in the magic and warmth of the Mediterranean. The journey just begins here as Kavita Bhartia travels Crossing borders and boundaries using the multi faceted skills of workforce transmigrating to vivid textures, prints, embroideries cross border inspired from Africa, Persia, England and France injecting a spirit of fun and excitement. Japanese Art and creativity would be resplendent in Urvashi Kaur’s creation. Wendell’s Favorite destination brings the Kunbi tribe of Goa. And the travel themelogy glitters with surprise as the Tarun Tahiliani for the grand finale show construct The New Democracy from the colours and flavours of Rajasthan.
Flowers and blossoms weave the flying carpet under the summer sun for Pallavi Mohan’s Pocket full of poises that bright and vivid with dream like sequences. Koga as well is all set to unleash the unspoken power of a beautiful flower. Rahul Mishra transcripts this entire flower power theme on a new palette as he uses the Lotus for his centrifugal force. Manish Gupta brings sunshine artworks in the form of floral, circular and ray like patterns. Anita Dongre showcases Grassroot, her eco-friendly line to welcome the arrival of spring sun.
The abstract world with surreal imagery also flashes the coming season. Dozakh weaves a collection around the paradox of the human mind. Akaaro catches the emotional drama from a film called “21 Grams”. And things go ‘Out Of Mind’ with references the dark corners of the human psyche at 11.11 Cell Dsgn. Pratima Pandey is deeply moved by a Kunal Basu and Aparna Sen’s story “The Japanese Wife”. And fantasy and Flemish mythology accentuates Sanchita Ajjampur’s collection. Anupamaa Dayal writes the story of “Kinnaris’, a mythical tribe that lived in the Himalayas.
POP ART certainly gains power this season to give your eyes a pop in fashion and style. Dev r Nil has conjured up sepia toned Pop art dream in optical illusion prints. Walnut by Nidhi and Divya Gambhir sing Bubblegum Pop. Nikhita Tandon’s ‘Fantasy is so Important’ adds shots of some silver accents, wearable tatted lace and crochet. And yes Nida Mahmood the forerunner of Indian Pop Art has picked up Machis to bubble up all the barood and masala for Spring this time.
