Gold Jewellery though timeless and expensive, tends to follow trends similar to those in the fashion industry. The 21st Century Woman of style and sophistication, is practical, knows her business and is extremely efficient. Her wardrobe consists of saris as well as spaghetti dresses. The gold jewellery she likes to be identified with is minimalistic, easy to wear, lightweight, simple yet elegant.

Providing a bird’s eye view of the changing trends and patterns in the gold industry, WGC highlights the upcoming trends in gold jewellery designs for the contemporary Indian woman and promotes new collections that are especially designed keeping in mind the attitude of an independent, dynamic and fashion-conscious young woman. With a similar view in mind, the key trends in gold jewellery design that would be the preference of the new and young Indian contemporary woman would be…

Craftsmanship and heritage – With soaring prices of gold, consumers would look forward to gold jewellery designs that justify the high price attached with the products. Moreover, craftsmanship and heritage would add to the timeless beauty of the yellow metal and further provide cutting edge fashion, which would allure the young consumers. 

Intricacy – Providing creative responses to offer intricate designs rather than solid pieces that offset the high gold price; would be another driver of gold jewellery amongst the young consumer. It would allow young consumers to be able to incorporate gold jewellery into their daily lives with ease and at a lower price range. Women have the option of trendy pieces that are both stylish and cost effective. 

Other precious metals – One will see more interaction of gold with semi-precious stones and other metals in order to make gold jewellery more easily accessible to people across different segments of society, as well as more approachable for the young consumers. This offers a plethora of options in terms of colours, textures and designs. 

Gold as a jewel – Due to the price of gold, people will start treating gold as a jewel in its own right rather than a setting material and lay more emphasis on its inherent qualities and sheen. 

Personalization – If people are going to spend so much more on their pieces they are going to want to make it important and special to them. Therefore customized works or specially crafted pieces,that are more representative of them are the order of the day.