With Indian women becoming more fashion conscious, high-end fashion goes affordable with the launch of Zara’a first store in Delhi. Zara is the flagship chain store of Inditex Group owned by Spanish tycoon Amancio Ortega.
Amancio Ortega, opened the first Zara store in 1975 in a central street in A Coruña, Galicia. The store proved to be a success, and Ortega started opening more Zara stores in Spain. During the 1980s, Ortega started changing the design, manufacturing and distribution process to reduce lead times and react to new trends in a quicker way, in what he called "instant fashions". No design stays on the shop floor for more than four weeks, which encourages Zara fans to make repeat visits.
The launch saw the creme Creme de’la crowd of Delhi, dressed in their best Tanisha Mohan, Shabhnam Singhal, Ambika Pillai, AD Singh, Rahul Dev, Atul Kasbekar, Ameeta Seth, Suneet Verma, Jas Arora, Vikram Badiyanath, Riddhima & Bharat Sahni, Milky Mehra, Fair Akoi & Armana Sodhi, Shibani Kashyap, Neesha Singh, Shaleen Jain, Saumya Khurana, Arjun & Jyothsna Sharma, Vidya Tikari, Thenny Mejía, Sanjay and Sheena Sharma, Suman Krishnan Fashion designers: Shantanu Mehra, Prashant Verma , Atsu Sekhose, Shrivan Naresh, Fair Akoi & Armana Sodhi, Mandira Wirk, Nandita Basu, Vijay Arora, Manav Gangwani, Poonam Bhagat, Amrish Kumar.
