Bread & Butter by Zalando gave a spectacular preview of its second festival of style and culture, talking about the concept of ‘BOLD’ and the latest in fashion and music. Moderator for the evening Jefferson Hack invited Zalando’s Carsten Hendrich, VP Brand Marketing, to the stage first, to talk about Bread & Butter in general and its motto, ‘BOLD’, for the coming season.
Dame Vivienne Westwood was invited to the preview event for her truly significant place in fashion history, being at the forefront of it all during the Punk era. Westwood, a bold icon herself, discussed what it means for her to be bold and push boundaries while challenging the status quo.
The motto ‘BOLD’, of Bread & Butter 2017 was further explored by a panel from the creative industries including Aitor Throup, AdwoaAboah, Erika Bowes, Fergus Purcell and MikeQ. Together they discussed how to be bold and disrupt, what bold means in a global sense, for example the current trend of logo T-Shirts, and if there are gender differences in terms of what being bold means.
The preview saw Dame Vivienne Westwood (Designer), AdwoaAboah (Model/Activist), Jefferson Hack (Co-Founder Dazed Media), MikeQ (Artist), Erika Bowes (Photographer/Stylist), Aitor Throup (Creative Director G-Star RAW), Fergus Purcell (Commercial Artist), Abra (Musician), Peaches (Musician), Marie Nasemann (Model) and 400 guests from the world of fashion, music and culture attending the event.
