To celebrate the opening of his largest store in China and his brand’s 30th anniversary, Tommy Hilfiger presented his Fall 2015 fashion show in Beijing, attended by style icons Olivia Palermo and Johannes Huebl, Chinese celebrities Deng Chao, Ziyi Zhang and Liu Wen, and models Shu Pei Qin, Xiao Wen Ju, Julia Hafstrom, Malaika Firth and RJ King.
Top Chinese supermodel and friend of the designer, Shu Pei Qin, who recently joined Hilfiger’s table at the Metropolitan Museum of Art’s 2015 Costume Institute Gala, lead a cast that brought together China’s top runway talent, including Xiao Wen Ju, Dylan Xue, Emma Pei, Bonnie Chen, Danni Li, Zhao Lei, and Jin Da Chuan. Also seen were models from The Hilfigers, the eclectic family of the brand’s advertising campaign, which included RJ King, Julia Hafstrom and Miles McMillian, in addition to Avery Blanchard and Malaika Firth.
In addition to her appearance on the runway, Shu Pei took over the brand’s Weibo account. The supermodel shared her unique perspective before, during and after the show – from her street style to a glimpse backstage to front-row coverage of the season’s best looks – bringing her unique point of view to Tommy’s Weibo account and opening #TommyChina# to an even wider global audience.
