The storied Italian label Tod’s known for its shoes and other leather goods unveiled its new Spring Summer 2013 Signature collection recently in the exclusive settings of the Embassy of Italy in Paris.The geometry of Tod’s Signature collection, where the iconic Gommino is imprinted through technical innovations and precise craftsmanship on the highest quality leather, was celebrated in the cutting edge video “Electric Signature”, directed by Dutch filmmaker Bart Hess.
During the evening, the new Spring Summer 2013 collection came alive through ‘living picture’ in a metropolitan environment of design and luxury and through a live shooting.
The event saw Diego Della Velle, the owner of Tod’s, along with actress Scarlett Johansson welcoming guests which included Erin Wasson, Elettra Wiedemann, Jessica Stam, Jefferson Hack, Martha Ward, Noor Fares, Hedvig Opshaug, Carolina Gonzalez-Bunster, Courtin-Clarin sisters, Marie Ange Casta, Giovanna Battaglia, Peici Wu and Linda Li amongst others.
