Poonam Soni the pioneer of bespoke precious jewellery came up with an innovative platform to launch and prop up the new talents belonging to the jewellery abode. Poonam’s jewellery show themed, Jewels Eleven focused on all the bizarre gen next designers who create unusual, one of a kind design that are not available at any other store in India. Even many prominent experienced jewellery designers were allowed to display their collection for the Jewels Eleven show. The first Jewels Eleven show was hosted in the alliance of Poonam Soni along with Priyanka Thakur, at the Poonam Soni Signature Line Store located at Altamount Road in Mumbai. The designers who poured in to produce this innovative show included Dipti & Amisha, Eekani Jewels, Devika from B N Jewels and Kriti Soni who unveiled an idiosyncratic kind of jewels. 

Kriti Soni’s debut collection which she presented at the Jewels Eleven showcased an array of styles from Moghul with Vilandi to modern silhouettes with a traditional twist. Her creation had an outstanding appeal and came out to be the mainstay of Poonam’s show. Kriti tiled her exquisite collection as Plumed. A fusion of the woods with semi precious stones along with statement pieces in necklaces and bracelets making her collection stand out in front of the other ranges.  

The Jewels Eleven exposition was overwhelmed with a startling list of guests attending the display which included Nawaz Singhania, Deepika Gehani, Mona Narang, Roopa Fabiani, Rashmi Uday Singh, Lata Patel, Debbie Hitkari, Shibani Suri, Jumana Lokhandwala, Divya Palat, Kalpana Shah and Malti Jain amongst many others who adores jewels. The exhibition met with tremendous success as the guests enjoyed browsing through a wide variety of designs and styles of jewellery and then selecting a piece that was just right for them.